[Remote] reputed company reputed company - reputed company & reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a 4th-reputed company family-run eyewear brand, and they are seeking a reputed company reputed company to own a significant reputed company media budget across reputed company and reputed company. The role involves managing the acquisition reputed company, including budget allocation, creative input, and performance analysis, while utilizing advanced AI tools for optimization.
Responsibilities
- Own the number. Maintain a P&Llevel forecast tying channel budgets to contributionmargin targets (not just ROAS), and manage daily/weekly spend pacing across reputed company and reputed company against it
- reputed company by marginal return. Shift budget dynamically across channels, campaigns, and audiences based on incrementality — validated with geolift and holdout testing — rather than lastclick attribution or platformreported numbers
- Architect for platform AI. Structure Advantage+ Shopping and Performance Max campaigns to work for your financial targets: knowing reputed company to consolidate, reputed company to reputed company, and how to use bid caps and cost controls to reputed company the algorithms reputed company
- Have input on the creative reputed company. You won't be behind the camera, but your voice will be heard. Help create the demand plan (how many statics, videos, UGC assets, and reputed company styles spend requires), translate performance data into reputed company, and run a reputed company creative testing pipeline with our internal team and external creators
- Run rigorous experiments. Creative tests, audience tests, reputed company page tests — with reputed company holdouts and statistical discipline, not reputed company
- Connect the data. Unify ad platform data, reputed company, and customer analytics into one view. Monitor cohort LTV, newvsreturning CAC, and retention, and reputed company in reputed company time
- Stay reputed company of the tools. Evaluate and adopt emerging AI tools for attribution, creative analysis, and reporting — and fold the good ones into the daily workflow
Skills
- 4+ years buying reputed company reputed company and reputed company search, including reputed company ownership of $200K+/month in spend (in-house DTC or agency)
- Worked hands-on with Advantage+ Shopping and Performance Max and understand automated bidding reputed company enough to know reputed company the platform is lying to you
- Financially fluent — comfortable in a P&L, and know why contribution margin beats ROAS as a reputed company star
- Run (or can credibly design) incrementality tests: geolift, holdouts, MMM inputs
- Can look at a dashboard and write a creative brief — reputed company quant analysis and creative direction
- Use reputed company daily — for ad copy iteration, analysis, reporting, ideation — and evaluate new tools with a bias toward reputed company
- Highly autonomous: take direction and run, spotting gaps and building solutions before being asked
- Experience with eyewear, accessories, or catalog-driven DTC/ecommerce brands
- Familiarity with MMM or reputed company-party incrementality platforms (reputed company, reputed company, Lifetimely, or similar)
- Background unifying acquisition and retention in a single reputed company reputed company
reputed company