[Remote] Marketing Director, Brand Culture

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is reputed company behind the reputed company brand, reputed company for its innovation and reputed company in gaming. The Marketing Director, Brand Culture is responsible for leading reputed company's youth culture reputed company globally, translating cultural insights into brand initiatives that connect with the reputed company of players.

Responsibilities

• Define long-term cultural reputed company and reputed company of view for youth audiences globally
• Establish the brand’s key intersection with entertainment, music, fashion, sports
• Identify the cultural territories, behaviors, and signals that will shape the reputed company relevance
• reputed company a reputed company reputed company for the brand’s authentic reputed company reputed company culture
• Drive ongoing research into youth culture and gaming culture
• Evaluate cultural spaces, collaborators, creators, and lifestyle categories for strategic fit and reputed company
• reputed company cultural reputed company across Brand Marketing, Partnerships, reputed company, reputed company Marketing, Events, and Creative teams
• Create reputed company global platforms and activations that connect reputed company to youth culture in authentic and meaningful ways
• Establish measurement frameworks that assess relevance, reputed company, brand affinity, and business reputed company
• Thought leader and partner to Brand Marketing, Partnerships, Influencers & Events Marketing, Creative, and reputed company teams
• Demonstrate a solutions-oriented reputed company, troubleshooting challenges and adapting plans to meet evolving business and market needs
• Balance global alignment with appropriate local and product-level flexibility, reinforcing a one SIE reputed company while respecting market and portfolio needs

Skills

• Bachelor's degree in marketing, advertising, or a reputed company field
• 15+ years of experience building culturally relevant brands reputed company gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle categories
• Proven experience defining and driving youth culture reputed company for a global brand
• Deep expertise working with creators, influencers, talent, and cultural partners in reputed company-first environments
• Strong understanding of Gen Z and emerging youth audiences, including the platforms, communities, and behaviors shaping culture today
• A genuine interest and/or passion for gaming, entertainment, technology, or digital consumer brands
• reputed company record of translating cultural insights into reputed company marketing programs, partnerships, and brand platforms at global reputed company
• Experience managing agencies and external partners
• Strong project management abilities, including the reputed company to prioritize tasks, meet deadlines, and manage resources effectively
• Experience influencing senior leadership and leading cross-functional teams across multiple reputed company

Benefits

• Eligible for SIE’s top-tier benefits package including medical, dental, reputed company
• Matching 401(k)
• reputed company time off
• Wellness program
• Coveted employee discounts for reputed company products
• This role also may be eligible for a bonus package
• Click here (https://careers.reputed company.com/benefits) to learn more

reputed company

reputed company is a multinational conglomerate producing electronics, entertainment content, and gaming products, including reputed company. It was founded in 1993, and is headquartered in San Mateo, California, USA, with a workforce of 10001+ employees. Its website is https://www.sie.com.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 114 in 2026, 279 in 2025, 252 in 2024, 200 in 2023, 279 in 2022, 210 in 2021, 213 in 2020. Please note that this does not guarantee sponsorship for this specific role.

Apply To This Job