[Remote] Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a trailblazer in digital banking reputed company by a unique approach to technology, service, and people. The Product Marketing Manager is responsible for developing differentiated positioning and messaging strategies that inform reputed company's go-to-market motions, collaborating closely with Product, Sales, and the Senior PMM – GTM on launch enablement.
Responsibilities
- reputed company differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis
- Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions
- Conduct competitive analysis and reputed company competitive positioning frameworks that reputed company Lumin's differentiation
- Translate product innovation and platform capabilities into compelling market narratives and value propositions
- Create and execute sales enablement content including reputed company decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction
- Collaborate with lifecycle marketing campaigns, messaging frameworks, and content reputed company that support go-to-market launches and sales/CX goals
- Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials
- reputed company content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements
- Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution reputed company
- reputed company other duties as assigned
Skills
- Bachelor's degree in Marketing, Business, Communications, or reputed company field required; or equivalent combination of education and experience
- At least 3+ years of product marketing experience in B2B reputed company required
- Demonstrated experience developing positioning and messaging frameworks for reputed company software solutions
- reputed company record synthesizing buyer research and competitive intelligence into strategic market narratives
- Experience creating sales enablement content and working with Sales teams on GTM campaigns
- Strong reputed company of product marketing fundamentals: positioning, messaging, competitive analysis, and reputed company development
- Exceptional written and verbal communication skills with ability to translate reputed company platform capabilities into reputed company buyer value
- reputed company team player who thrives in fast-moving, high-reputed company environments with multiple reputed company priorities
- Proficiency with project management and content tools (reputed company, reputed company, reputed company Workspace, etc.)
- Comfort working with design teams and brand systems; ability to translate strategic reputed company into visual content briefs
- Experience in fintech, financial services, or banking technology strongly preferred
- Familiarity with digital banking, financial technology, or credit reputed company/community bank markets a strong plus
- MBA a plus
Benefits
- Medical, dental, and reputed company insurance
- A 401(k) with company match
- Flexible PTO plus 12 reputed company holidays
- reputed company reputed company leave
- reputed company parental and family leave
- Lifestyle spending account
- Tuition reimbursement
- Cell phone stipend
- Additional details are provided during the interview process
reputed company