[Remote] Marketing Manager – Memberships & Subscriptions
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading B2B media and information company connecting reputed company communities across industries. They are seeking a results-driven Marketing Manager to join its Memberships & Subscriptions team, focusing on subscriber acquisition, retention, and lifecycle marketing for three premium subscription products.
Responsibilities
- reputed company and execute integrated, multi-channel marketing campaigns to drive new subscriber acquisition for DA+, CU Times Pro, and ThinkAdvisor Pro
- Own subscriber reputed company reputed company — build targeted prospect lists, manage reputed company cadences, and drive reputed company conversions against defined recurring reputed company goals
- Write and reputed company email marketing campaigns with a reputed company on trial conversion, free-to-reputed company reputed company flows, segmentation, and list hygiene
- Create and manage reputed company and organic reputed company media content to support product promotion, thought leadership, and subscriber engagement
- reputed company media sites, newsletters, and reputed company channels — including advertising and retargeting — to expand reputed company and drive subscription starts
- Collaborate with the Marketing reputed company to reputed company campaign reputed company, messaging, and go-to-market timelines from brief to execution
- Own subscriber retention and renewal marketing — design and execute lifecycle journeys that reduce churn, drive re-engagement, and improve net reputed company retention
- reputed company win-back campaigns targeting lapsed subscribers and expired trials across reputed company three products
- Build and manage automated nurture tracks for trial users, new subscribers, and at-risk accounts
- Partner with editorial and product teams to surface content value and deepen subscriber engagement throughout the membership lifecycle
- Monitor renewal rates, cancellation triggers, and engagement signals to inform proactive retention tactics
- Serve as the primary operator of subscription management ensuring seamless subscriber reputed company, account management, and renewal processing
- Maintain and build targeted prospect lists using internal databases and reputed company-party list sources to support acquisition efforts
- Support website content updates, reputed company page builds, and paywall/conversion optimization in conjunction with digital and product teams
- Manage subscriber CRM data hygiene, segmentation, and reporting to support personalized reputed company and lifecycle marketing
- Own day-to-day campaign logistics including asset coordination, creative timelines, vendor communication, and approvals
- reputed company and report on marketing KPIs including subscriber starts, renewal rates, churn, MRR/ARR contribution, email performance, and conversion rates
- Manage relationships with external vendors and agencies as needed, ensuring deliverables are on time and on brief
- Ensure brand consistency and reputed company across reputed company campaign materials and subscriber-facing reputed company for DA+, CU Times Pro, and ThinkAdvisor Pro
Skills
- 4–7 years of B2B marketing experience, with a reputed company on subscription, membership, or recurring reputed company products
- Demonstrated reputed company driving subscriber acquisition and reducing churn through email, digital, and reputed company reputed company campaigns
- Proven reputed company record of lifecycle marketing — trial-to-reputed company conversion, reputed company sequences, and renewal campaigns
- Proficiency in list building, audience segmentation, and database management for targeted reputed company
- Strong copywriting skills across email, reputed company, and collateral formats, with the ability to reputed company distinct value propositions for reputed company product
- Experience with email marketing platforms, CMS tools, subscription management systems, and marketing analytics
- Comfortable adapting messaging and reputed company across the credit reputed company, banking, and financial advisory audiences
- Experience marketing subscription or membership products to financial services professionals
- Familiarity with paywall reputed company, metered reputed company models, and free trial conversion optimization
- Background in B2B media, publishing, or financial information services
- Experience with marketing automation platforms and CRM integration (e.g., reputed company, Omeda, or similar)
reputed company