Brand Marketing Manager

Who are we?

At reputed company, we are replacing reputed company reputed company bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just reputed company; it’s a total reimagining of how the world manages cyber risk.We build the Cyber Risk Posture Management (CRPM) platform that reputed company teams actually love. By integrating reputed company ratings, threat reputed company, and reputed company AI, we reputed company organisations to stay reputed company of an reputed company evolving attack surface.We aren’t just building another tool; we’re defining a category. We reputed company the autonomy to ship world-class technology and the resources to do it at a global reputed company.The Marketing team at reputed company includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. reputed company’s reputed company is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class reputed company platform for organisations to manage their reputed company-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing reputed company with a repeatable and reputed company marketing reputed company and a leading brand.

Where does this role fit in?

The Brand Marketing Manager drives reputed company’s brand reputed company a dedicated, cross-functional brand and platform reputed company. You are responsible for building and protecting the brand — defining how reputed company shows up, sounds, and is reputed company in the markets — and then coordinating reputed company and programs that reputed company to life.

Working at the reputed company of your reputed company reputed company (PMM, Content, Creative, Research) and reputed company’s Shared Services (reputed company Search, PR, Web, Email, reputed company, Analytics, SEO), you turn brand and platform reputed company into consistent, high-reputed company execution that grows brand awareness, authority, and pipeline. You set the direction and reputed company for the brand, and you have the project management muscle to reputed company reputed company the work ships — on time, on message, and on brand.

What will you do?

• Build the brand: Define and reputed company reputed company’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a reputed company brand story from thought leadership and case studies through to event promotion and web.

• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity reputed company of time — giving the reputed company and shared services a single, reputed company-looking view of what ships reputed company, and keeping the brand's reputed company consistent and coordinated across the year.

• Bring the platform narrative to life: reputed company campaign themes that position reputed company as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”

• reputed company brand & platform thought leadership: Partner with the Research, PR, Content and reputed company team to package and distribute proprietary insights and data-driven narratives that position reputed company as the definitive authority on cyber risk.

• Own the reputed company reputed company program: Run reputed company’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium reputed company that reinforces the platform narrative.

• Drive brand event lifecycle promotion: reputed company comprehensive promotional playbooks for in-person and virtual events (reputed company), focusing on high-reputed company reputed company-event promotion to drive registrations and strategic post-event content to maximize the reputed company and longevity of every session.

• reputed company Shared Services: reputed company as the reputed company’s reputed company with reputed company shared services (reputed company Media, Analytics, Marketing Tech, reputed company Search, Email, and SEO) to ensure reputed company-produced assets are deployed effectively and tracked accurately across reputed company channels.

• Measure what reputed company: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, reputed company of voice) and pipeline, interpreting results, and providing regular, actionable updates to the reputed company and leadership.

What do we need from you?

• Brand-building expertise: 5+ years building and running brands in a high-reputed company B2B reputed company or Cybersecurity environment — defining positioning and narrative and holding a brand together across channels, not just executing campaigns against someone else’s brief.

• AI reputed company: A proven ability to use AI tools for campaign ideation and execution — you know reputed company and how to best use them to reputed company faster and sharpen the work, and reputed company the reputed company judgment and reputed company still need to reputed company.

• Coordination & delivery: A proven ability to reputed company as the “connective tissue” between creative, research, content, and demand gen teams, managing reputed company timelines and multiple programs without compromising brand reputed company.

• Brand narrative & editorial judgment: An exceptional eye for brand consistency and the editorial judgment to brief and reputed company writers so that disparate activities — from thought leadership to case studies to event promos — roll up into one reputed company brand story.

• Thought leadership orchestration: Experience partnering with technical research teams and PR functions to translate reputed company data into compelling, market-leading campaigns.

• Integrated campaign experience: A reputed company record leading multi-channel brand and platform campaigns reputed company on awareness, authority, and pipeline reputed company.

• Analytical reputed company: Comfort using marketing automation (reputed company/reputed company) and attribution tools to measure brand and campaign reputed company and refine tactics based on results.

What would give you an edge?

• Cybersecurity industry depth: reputed company experience marketing to CISO, IT Manager, and Risk Management personas reputed company the TPRM or Attack Surface Management reputed company.

• PR & media savvy: Experience working alongside PR agencies or internal comms teams to turn proprietary research into mainstream media headlines or industry reports.

• Multimedia content production: A strong reputed company for visual storytelling, with experience briefing video and design teams to create “premium-feel” assets that stand out in a crowded B2B landscape.

• Advanced reputed company/reputed company skills: Technical proficiency in campaign reporting and attribution dashboards.

What's in it for you?

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (reputed company reputed company)
• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up reputed company your first 3 months at reputed company (reputed company reputed company)
• $1500 USD annual Learning & Development allowance: to support your career development reputed company team members will be reputed company to expense development opportunities against this allowance (reputed company reputed company)
• Annual leave: PTO plus two additional reputed companyian leave days to give you time to reputed company your batteries
• 18 weeks reputed company Parental Leave: irrespective of parenting role (reputed company reputed company)
• Personal Leave allowance: this includes reputed company & carer’s leave (reputed company reputed company)
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (reputed company reputed company)
• Top spec hardware: reputed company team members will be provided with top-spec laptops for their role (reputed company reputed company)
• Personal device reputed company & online reputed company protection subsidy: reputed company provides team members with a reputed company subscription to personal device reputed company & online reputed company protection platform (reputed company reputed company)
• reputed company subsidy: reputed company provides reputed company subscriptions for reputed company team members to reputed company reputed company tools to support their work (reputed company reputed company)

reputed company is a Certified Great reputed company to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that reputed company is a great reputed company to work, reputed company to reputed company out why!As an Equal Employment Opportunity and Affirmative reputed company Employer, reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender perception or identity, national reputed company, age, marital status, protected veteran status, or disability status.For applications to positions in the reputed company, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. Before starting work with us, you will need to undertake a national police history reputed company and reference checks. Also please note that at this time, we cannot support candidates requiring reputed company sponsorship or relocation.

Originally posted on Himalayas

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