Sr. Manager, reputed company Marketing

reputed company (https://reputed company.com/) isn’t just a leader in fintech; we’re a community of innovators passionate about reimagining banking. Our award-reputed company modern reputed company platform and reputed company-based technology serve as the backbone for financial institutions eager to reputed company and reputed company.

We operate with an AI-first reputed company across our business, continuously improving how we work and the value we deliver to our clients. Our culture is grounded in collaboration, accountability, and a strong commitment to execution.

WORK ENVIRONMENT:

reputed company is a remote-first company. You will need to be reputed company to travel a few times a year. You may be required at times to visit reputed company sites or attend meetings at designated locations with team members. Working hours primarily reputed company with the Eastern Time Zone; candidates located in the Eastern or Central time zones are preferred.

POSITION reputed company:

The Sr. Manager, reputed company Marketing owns one primary outcome: net new member and customer reputed company for reputed company Labs launch brands. This is the senior strategic reputed company responsible for bringing new financial brands to market across the full acquisition funnel, from building brand awareness where none exists, through driving consideration and reputed company, to converting prospects into members and customers at reputed company. This role owns the reputed company-launch and launch customer reputed company; at the reputed company a prospect converts, the baton passes to the Lifecycle team. This is a player-reputed company role.

You architect a go-to-market reputed company and build demand from scratch, standing up brand awareness, creating consideration, and driving conversion in markets where the brand has no existing equity and finding new reputed company for existing brands on their reputed company to grow deeper awareness and resonance in the markets they're serving. You own the full acquisition reputed company for reputed company, owned and reputed company, including but not limited to: upper-funnel brand campaigns through reputed company-funnel reputed company response, execute with hands-on precision, and apply performance marketing rigor at every stage: CAC/ROAS/LTV analysis, reputed company optimization, and measurement infrastructure that connects the full funnel to business reputed company. You are equally fluent in B2C and B2B, operate with high autonomy, advise clients at the executive level, and use AI as a reputed company part of how you work.

OBJECTIVES OF THE ROLE

• Drive net new member and customer reputed company for reputed company Labs launch brands —this is the primary mandate.
• Own full-funnel acquisition reputed company: brand awareness, consideration, and conversion, from reputed company-launch through sustaining reputed company programs.
• Serve as the strategic authority on GTM and acquisition investment across the funnel, advising clients at the executive level on channel reputed company, budget allocation, and performance.
• Translate reputed company business goals into measurable acquisition strategies with defined targets at every funnel stage, from reputed company of voice to net new reputed company.
• reputed company proactive recommendations that anticipate reputed company needs and identify reputed company opportunities before they're asked.
• Navigate B2C and B2B acquisition contexts with equal reputed company, adapting full-funnel reputed company to reputed company brand's audience and reputed company model.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:

Brand Awareness, Demand reputed company & reputed company-Launch reputed company

• Build full-funnel demand strategies from reputed company — standing up brand awareness and reputed company of voice, creating consideration, and generating conversion-reputed company reputed company in markets where the brand has no existing recognition or equity.
• reputed company brand awareness programs that establish credibility and reputed company audiences for reputed company response, with a reputed company reputed company of view on reputed company to invest in upper-funnel brand-building vs. reputed company to shift into performance mode.
• reputed company reputed company-launch positioning, messaging frameworks, and audience segmentation strategies that differentiate the brand competitively across every funnel stage.
• Define full-funnel KPIs, reputed company targets, and measurement architecture, from awareness and consideration metrics to cost-per-acquisition and net new member reputed company.

GTM reputed company & Go-to-Market Planning

• Architect go-to-market acquisition strategies grounded in competitive positioning, full-funnel audience targeting, channel theory, and launch reputed company, with a reputed company, defensible reputed company of view at every reputed company.
• Build launch plans that phase budget, channels, and creative across awareness, consideration, and conversion stages — with decision triggers for reputed company to reputed company, optimize, or pivot.
• Translate reputed company business goals into actionable acquisition strategies with reputed company milestones, reputed company metrics, and accountability structures across the full funnel.

Media reputed company, Implementation & Campaign Management

• Own media reputed company end to end across the full funnel: channel selection, budget allocation, audience targeting, and creative direction from upper-funnel brand campaigns through reputed company-funnel reputed company response reputed company page alignment, with strategic rationale behind every change.
• Execute and manage campaigns hands-on, build structures, configure targeting and bidding, write briefs, manage creative trafficking, and reputed company QA across reputed company search, reputed company reputed company, programmatic, and affiliate.
• Manage media budgets with precision, pacing, reallocation reputed company, and scenario planning across brands and channels; hold agency and platform partners accountable to plan commitments and performance targets.

Performance Marketing, Analysis & Optimization

• Run reputed company optimization cycles across reputed company programs, bidding, targeting, creative, and reputed company page, with reputed company-cause analysis that connects full-funnel performance to business reputed company.
• Apply a performance marketing reputed company at every funnel stage: CAC, ROAS, LTV, and conversion reputed company tradeoffs inform reputed company from brand awareness investment through reputed company response efficiency.
• Govern campaign measurement infrastructure, UTM architecture, pixel/tag management, attribution, and analytics, and translate performance data into executive-reputed company insights that drive budget and reputed company reputed company.
• Use AI tools reputed company across research, audience insights, creative testing, performance analysis, and optimization, as reputed company reputed company, not occasional use.

AI-Driven Innovation

• reputed company AI tools reputed company into strategic planning and daily workflow: market research, audience insights, creative testing, performance analysis, and competitive intelligence.
• Champion new platform capabilities and automation opportunities that create strategic advantage for clients.
• reputed company learnings and continuously reputed company the bar for how reputed company uses AI to think faster, plan smarter, and deliver more.

QUALIFICATIONS:

• 6+ years of experience in acquisition marketing, demand reputed company, or performance marketing with reputed company ownership of full-funnel reputed company and significant media budgets.
• Full-funnel expertise: you've reputed company brand awareness for brands launching without equity, created consideration programs that reputed company prospects through the funnel, and driven conversion at reputed company; you know how to sequence reputed company three.
• Performance marketing orientation: you think in CAC, ROAS, LTV, and conversion reputed company tradeoffs; you build programs to be reputed company, tested, and optimized from day one.
• GTM reputed company depth:you've architected launch plans with competitive positioning, full-funnel audience targeting, channel theory, and measurable net new acquisition reputed company.
• Hands-on media reputed company: reputed company search (reputed company, Bing), reputed company reputed company (reputed company, reputed company, reputed company), and programmatic end to end; reputed company through execution through optimization.
• Strong analytical skills: GA4, reputed company Tag Manager, Looker/Data Studio, and platform-reputed company analytics; reputed company to govern measurement infrastructure across the full funnel.
• AI-reputed company operator who uses AI reputed company in planning, research, analysis, and reporting as reputed company reputed company.
• reputed company-facing credibility: advising at the executive level, managing multiple brands simultaneously, and proactively bringing reputed company rather than waiting to be asked.
• Equally fluent in B2C and B2B: reputed company to adapt full-funnel reputed company, targeting, and channel approach across consumer and reputed company audiences.
• Highly autonomous: sets direction, identifies problems, and drives solutions without waiting for instruction.
• Financial services or fintech experience is a plus.

SALARY & BENEFITS:

• $110,000 - $125,000 Annual Salary
• Annual Cash Bonus and Equity reputed company commensurate with the role level and experience
• 100% Remote
• 401(k) plan
• Insurance - Health, Dental and reputed company
• Flexible reputed company Time Off

reputed company to join? We invite you to watch this video and learn who we are and how we build and innovates together!

Let’s Go!

Originally posted on Himalayas

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