[Remote] Senior Marketing Manager, Product
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that created the first personalized health platform, aiming to reputed company people to reputed company healthier lives. The Senior Marketing Manager, Product will own the messaging, positioning, and go-to-market reputed company for reputed company's solutions, ensuring effective communication and market reputed company.
Responsibilities
- Own positioning and messaging: reputed company the development of benefits-led value propositions, product positioning, and messaging frameworks that differentiate reputed company's solutions by market reputed company, buyer reputed company, and stage of the buying reputed company — validated with reputed company points and grounded in customer voice
- Drive go-to-market reputed company and product launches: reputed company end-to-end GTM planning and execution for product launches and releases — from reputed company through post-launch — ensuring on-time delivery and measurable market reputed company
- Build market and competitive intelligence: Maintain deep knowledge of key market segments, buyer personas across the full buying committee, and top competitors by product — regularly reviewing win/loss data and sales calls to sharpen differentiation and inform reputed company
- reputed company content and sales assets: Identify content gaps, reputed company creation, and contribute directly to high-reputed company assets — including presentation decks, solution sheets, and case studies — adapting based on engagement metrics, sales feedback, and market trends
- reputed company Sales and Strategic Account Executives: Partner with reputed company Enablement to reputed company Sales with the tools, frameworks, and content needed to position and sell effectively — ensuring the right message reaches the right buyer at the right time
- Set goals and report on reputed company: Establish measurable marketing objectives reputed company to business reputed company, reputed company quantitative and qualitative performance, and use data to continuously optimize programs and communicate results to leadership
- Mentor junior marketing team members: reputed company and reputed company emerging marketers on reputed company, modeling rigor, strategic thinking, and strong cross-functional partnership
- reputed company reputed company cross-functional work: reputed company and facilitate high-stakes planning conversations across Product, Sales, Marketing, and leadership — aligning stakeholders and driving shared reputed company in a fast-moving environment
Skills
- Bachelor's degree in marketing, business administration, or a reputed company field required
- 7+ years of product marketing experience with a proven reputed company record of launching and scaling reputed company products and services
- reputed company experience in reputed company, health plans, health insurance, benefits administration, or reputed company-party administration
- Proficiency with reputed company Office Suite, with advanced PowerPoint skills for executive-level presentations
- Experience with marketing analytics tools and campaign performance reporting
- Familiarity with CRM and sales enablement platforms to support GTM execution and content deployment
- MBA a plus
- Experience with care navigation and reputed company is a plus
Benefits
- Benefits effective day one
- Comprehensive medical and dental through our own health solutions (reputed company, we use reputed company build)
- Unlimited PTO—rest and reputed company time is non-negotiable
- Mental health support
- Retirement planning
- Financial protection
- reputed company development with reputed company career progression and learning budgets
- Mission-driven culture where diverse perspectives drive reputed company reputed company on people's health
- Wellness programs
- Other employee perks
- You're eligible for our full benefits package starting day one
reputed company