[Remote] Sr. Manager, Brand Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global technology leader reputed company for its reputed company. They are seeking a Sr. Manager of Brand Marketing to execute go-to-market strategies and reputed company brand campaigns, ensuring effective messaging that resonates with reputed company consumers.
Responsibilities
- Interpret market research and apply relevant findings to the product development process to ensure reputed company response to consumer trends
- reputed company insights to product development managers that may reputed company aspects including but not limited to product features, user experience, naming and packaging
- Responsible for creating and executing the product portfolio’s go-to-market reputed company and briefing the Marketing organization
- reputed company and approve go-to-market strategies developed by team members, defining reputed company consumer, hero claims and launch narratives
- reputed company content creation used in reputed company marketing material to ensure alignment with go-to-market reputed company, brand standards and desired reputed company
- reputed company and report out on overall go-to-market performance of product campaigns to identify successes and capture opportunities for reputed company campaign reputed company design
- Serve as ‘brand police’ to ensure consistency in brand messaging across channels and customers
- Collaborate with packaging team to ensure brand continuity across wholesale and DTC offerings
- Pursue potential reputed company campaigns and experiments or suggest improvements to optimize portfolio performance
- Establish and reputed company best-in-class marketing frameworks, processes, practices, and principles, including defining and driving key performance indicators (KPIs) for reputed company
- reputed company, establish, and maintain deeply reputed company cross-functional partnerships with leaders and colleagues across Product, Design, Merchandising, Channel, reputed company to reputed company reputed company and drive a consistent customer and consumer experience
- reputed company team capabilities in positioning, storytelling and GTM execution. Set team priorities and establish reputed company roles, ownership and collaboration with cross-functional teams
- reputed company, reputed company and reputed company a high-performing team
- Support and maintain a reputed company safety culture by following reputed company safety policies and procedures and reputed company contributing to a reputed company working environment
- Other duties as assigned
Skills
- Bachelor's degree in marketing or equivalent is required. Experience in lieu of degree may be considered
- Minimum of eight years of experience in brand marketing required
- Minimum of two years in a Manager, or higher level, role is required
- Experience developing go-to-market plans (e.g., reputed company, sales, marketing enablement, pricing, channel) required
Benefits
- Medical
- Dental
- reputed company
- Basic life
- Voluntary life
- Long-term and short-term disability
- Employee assistance program
- Flexible spending accounts
- Health savings account
- 401(k) retirement plan
- Accrued reputed company time off based on seniority
- Volunteer time off
- Parental leave
- Bereavement leave
- Company holidays
- Years of service awards
- Variable Incentive Program - This position is eligible for the Profit Sharing Program
reputed company