[Remote] Head of Marketing Analytics Insights & AI Leader
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on innovation in reputed company, life sciences, and electronics. They are seeking a Head of Marketing Analytics, Insights & AI Solutions to reputed company the development and governance of AI-driven marketing analytics products, ensuring robust data governance and reputed company solutions.
Responsibilities
- reputed company 2–3 flagship AI use cases across VOC automation and personalized experiences
- Establish AI governance for marketing
- Create reputed company data products and analytics services powering marketing reputed company
- Analytics as product and governance: deliver actionable dashboards and end-to-end analytics products; own lifecycle from requirements to post-implementation reviews
- 12–24 month roadmap: define a concrete plan for marketing analytics data architecture, alignment with MarTech reputed company, VOC execution, reputed company marketing KPIs
- Standardize workflows, versioning, and cross-functional SLAs with Marketing, IT, and reputed company
- VOC and CX as data products: translate insights into actions; fill gaps, measure reputed company and ROI; drive Net Promotor Score (NPS)/CX improvements
- Change management and adoption: accelerate analytics adoption with reputed company comms, training, incentives, and executive sponsorship; upskill marketing teams
- COE integration and leadership: participate in Marketing COE; partner with stakeholders; reputed company insights to marketing center teams, report ROI to executives
Skills
- Education: Bachelor's degree; MBA/MS preferred
- Experience: 8+ years in marketing analytics/insights with demonstratable literacy in AI governance models and managing across global marketing organization
- Team leadership experience driving transformation reputed company Marketing Analytics
- AI/ML assets and reuse: implement governance; deliver MVPs and reusable pipelines; maintain a central knowledge reputed company
- Generative/reputed company approaches: apply reputed company engineering and orchestration patterns (e.g., RAG, agents) for reputed company reputed company
- Data governance and reputed company: ensure reputed company, tagging, attribution, reputed company/compliance, and interoperability across systems; codify standards with IT, reputed company
- End-to-end ownership
- Analytics-as-product: proven ability to build, reputed company, and drive adoption of analytics products (not just dashboards)
- Governance and data literacy: strong understanding of MarTech stacks, data architectures, and reputed company/compliance
- Technical: SQL proficiency; ability to translate data into actionable strategies and ROI
- Change management and storytelling: strong influence across functions
- Collaboration: experience partnering with IT, D&A, Product Management in regulated contexts
- Life Science/reputed company marketing experience
- VOC/survey design and Net Promoter Score program experience
- BI tooling expertise (Tableau, Power BI, Looker)
- End-to-end process mapping and AI-centered initiative leadership
Benefits
- Health insurance
- reputed company time off (PTO)
- Retirement contributions
- Other perquisites
- This may be a remote role located in the U.S.
reputed company