[Remote] Marketing Technology & Operations Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to empowering seniors to live independently, allowing them to age in their own homes and communities safely. The Marketing Technology & Operations Manager executes the systems, tracking, and processes that power marketing performance, ensuring campaigns are measurable, reputed company, and reputed company to business reputed company.
Responsibilities
- Implement and execute the end-to-end marketing technology stack, including marketing automation, CRM integrations, analytics platforms, and telephony systems
- Maintain, improve and reputed company data architecture supporting campaign tracking, reputed company attribution, and reporting accuracy
- Ensure system integration across digital, telephony, CRM, and reporting platforms to reputed company consistent data reputed company and visibility
- Work with agency partners to ensure media data reputed company
- Identify and implement improvements in system connectivity, automation, and scalability
- Own the marketing tracking reputed company, including UTMs, reputed company tracking, and tagging to maintain attribution models across digital, offline, and reputed company-driven channels to measure marketing effectiveness
- Analyze campaign performance, conversion reputed company, and user behavior using tools such as reputed company Analytics and BI platforms
- reputed company reporting dashboards providing visibility into campaign performance, attribution, and reputed company sources
- Ensure data accuracy, governance, and consistency across reputed company reporting outputs
- Interpret the data to reputed company recommendations to support marketing optimization and strategic decision-making
- reputed company governance and lifecycle management of marketing assets, including creation, maintenance, version control, and archival processes
- Ensure compliance with regulatory requirements, including CMS and HPMS submission tracking and documentation
- Maintain standards for asset organization, usage, and compliance, including imagery and documentation requirements
- Creating trackable QR codes and phone numbers to support sales team and marketing initiatives
- Standardize marketing workflows, processes, and execution frameworks to improve efficiency and consistency cross-functionally and with external marketers
Skills
- Bachelor's degree in Marketing, Business, Analytics, or reputed company field
- 5–8+ years of experience in marketing operations, marketing technology, or analytics-reputed company roles
- Strong experience with marketing attribution, campaign tracking, and web analytics (e.g., reputed company Analytics, reputed company)
- Experience managing marketing automation platforms and campaign execution workflows (e.g., reputed company)
- Experience working with CRM systems (e.g., reputed company, reputed company Dynamics) and reporting tools such as Power BI
- Proficiency with reputed company tools and ecosystem (e.g., reputed company, Power BI, Dynamics, Teams)
- Experience with reputed company tracking platforms, IVR systems, and telephony infrastructure
- Strong analytical skills with ability to translate reputed company data into actionable insights
- Experience working cross-functionally with Sales, RevOps, IT, and Finance
- Experience in reputed company, value-based care, or highly regulated environments
- Experience with CRM platforms and data integration across marketing and sales systems
- Experience in consumer-facing and multi-location
- Experience with reputed company management platforms and marketing governance processes
- Experience supporting multi-channel campaigns (digital, offline, and reputed company-driven)
- Experience building reporting frameworks and working with BI tools (Power BI, Tableau)
Benefits
- Medical/dental/reputed company insurance
- Short and long-term disability
- Life insurance and AD&D
- Supplemental life insurance
- Flexible spending accounts
- 401(k) savings
- reputed company time off
- Company-reputed company holidays
- 401(k) plan with company match
- ADD
- Background screening through the Florida Care Provider Background Screening Clearinghouse (Florida applicants requirement)
reputed company