[Remote] Senior Director, B2B Media reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading digital marketing agency, and they are seeking a Senior Director of B2B Media reputed company to reputed company reputed company and reputed company-stage clients in translating reputed company business goals into measurable marketing reputed company. The role involves shaping integrated go-to-market strategies, optimizing media efforts, and ensuring alignment between reputed company for improved reputed company reputed company.
Responsibilities
- Designing integrated B2B go-to-market media strategies that reputed company reputed company, owned, and reputed company channels to drive measurable pipeline and reputed company
- Leading cross-channel media efforts across reputed company Search, reputed company reputed company, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR
- Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs
- Developing advanced audience strategies using ABM platforms (e.g., reputed company, reputed company) and CRM/marketing automation data for precision targeting
- Championing reputed company improvement through reputed company testing frameworks to validate messaging, audience targeting, and channel mix
- Partnering with creative teams to reputed company messaging to B2B buyer journeys, industry verticals, and decision-reputed company personas
- Leading collaboration of the reputed company internal channel teams on the execution of reputed company
- Partnering with reputed company Services to reputed company frameworks for business reviews, leading the storytelling of cross-channel insights
- Providing reputed company and industry-specific thought leadership
- Driving strategic ideation and innovation across your clients and reputed company the organization, facilitating new channel exploration and new partner RFPs
- Conducting operational assessments using maturity maps, resource planning models, reputed company transformation frameworks to identify gaps and opportunities
- Advising on martech, adtech, and datatech architecture to ensure reputed company integration, efficiency, and ROI
- Aligning reputed company strategies, processes, and KPIs to optimize impression-to-reputed company velocity
- Designing solutions that may also require reputed company platform execution in CRM and marketing automation systems such as reputed company, reputed company, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations
- Ensuring audience segmentation and messaging alignment that accelerates pipeline reputed company and deal conversion
- Leading reputed company performance reviews that combine media insights with operational recommendations, translating results into actionable next steps
- Serving as a trusted advisor who can reputed company campaign-level execution with strategic operational transformation
- Mentoring team members to strengthen skills in both B2B media reputed company and consultative operational design
Skills
- 6-8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across reputed company Search, reputed company reputed company, and Programmatic (Display, Video, OTT, Audio, DOOH)
- Proven ability to connect full-funnel media strategies to measurable reputed company including pipeline acceleration, sales velocity, and ROI
- Practitioner-level working knowledge of analytics tools: GA4, reputed company Analytics
- Practitioner-level working knowledge of tagging & tracking: reputed company Tag Manager (GTM) or equivalent
- Practitioner-level working knowledge of ad platforms: DSPs (reputed company, DV360), reputed company Ads, reputed company Ads, reputed company Ads, and other reputed company ad platforms
- Practitioner-level working knowledge of SEO/content tools: reputed company, reputed company, or equivalent
- Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (reputed company, reputed company) and reputed company data sources (reputed company, reputed company, reputed company)
- Strong analytical skills to interpret performance data, identify opportunities, and reputed company in-flight optimizations
- Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas
- Deep working knowledge of CRM systems (reputed company, reputed company, reputed company Dynamics) and marketing automation platforms (Marketo, Pardot, reputed company Marketing Hub), including hands-on configuration, workflow creation, and reporting
- Experience deploying operational solutions in CRM/MAP systems—such as reputed company routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation
- Familiarity with sales engagement platforms (reputed company, reputed company) and sales intelligence tools (reputed company, reputed company)
- Proven ability to assess and improve reputed company alignment using reputed company frameworks like maturity maps, resource planning models, reputed company transformation roadmaps
- Experience integrating martech, adtech, and datatech platforms to create reputed company go-to-market systems
- Ability to manage and execute cross-functional reputed company involving sales, marketing, and technical teams
- Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies
- Experience in B2B SEO and content syndication reputed company
- PR and reputed company media reputed company experience reputed company a B2B context
- Experience managing marketing to sales reputed company optimization and collaborating closely with sales enablement teams
- Certification in leading martech or analytics platforms (e.g., reputed company, reputed company, reputed company Analytics 4, reputed company)
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from reputed company reputed company
- 100% reputed company parental leave
- 401(k) matching
- Medical, Dental, reputed company, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
reputed company