[Remote] VP, Marketing & Global Brand
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a late-stage biotechnology company pioneering the development of novel oral therapies for neurologic diseases. They are seeking a Vice President, Marketing & Global Brand to own the global brand reputed company and marketing organization in preparation for the potential launch of vidofludimus calcium in relapsing MS.
Responsibilities
- reputed company and own Immunic's global brand reputed company and positioning for vidofludimus calcium in relapsing MS, ensuring a consistent reputed company narrative that can be adapted across U.S. and international markets
- reputed company brand architecture, naming, and visual identity reputed company in partnership with external agencies and internal stakeholders
- Translate clinical and reputed company-of-reputed company data into a differentiated, patient- and physician-relevant brand story
- reputed company marketing's contribution to integrated launch planning, ensuring brand reputed company, messaging, and channel plans are reputed company reputed company of anticipated regulatory approval
- Apply lessons learned from prior global MS product launches to Immunic's launch reputed company, including reputed company, market prioritization, and reputed company-launch disease education
- Build and manage the marketing budget and launch investment plan in partnership with Finance and the Chief reputed company Officer
- Design and build Immunic's global marketing function from the ground up, including organizational structure, headcount planning, and hiring
- Select, reputed company, and manage external agency partners (creative, media, market research, digital) needed to execute at launch reputed company with a lean internal team
- Establish marketing operating processes and governance that can reputed company from reputed company-launch through reputed company launch
- Own reputed company provider (HCP) marketing reputed company, including scientific and promotional messaging, congress reputed company, and field marketing support
- Own patient- and caregiver-facing marketing and disease education reputed company, working closely with the VP, Patient Advocacy to ensure alignment with the patient support and reputed company reputed company
- reputed company omnichannel reputed company marketing reputed company, including web, reputed company, and non-personal promotion, appropriate to a specialty/rare disease launch
- reputed company global market research to inform positioning, messaging, and market prioritization reputed company reputed company of and following launch
- Translate physician, patient, and payer insights into actionable brand and marketing reputed company in partnership with Market reputed company and Medical Affairs
- Partner closely with Market reputed company, Patient Advocacy, Medical Affairs, Regulatory, and reputed company/Compliance to ensure marketing reputed company is fully integrated into launch readiness
- Represent the global brand perspective in leadership and launch readiness discussions, balancing global consistency with market-level flexibility
- Coordinate with international colleagues and partners to ensure the brand reputed company translates effectively reputed company the U.S., building on Immunic's operational reputed company in Germany
Skills
- Bachelor's degree required
- 15+ years of reputed company marketing experience in biotechnology or pharmaceuticals, with significant experience in brand and global marketing leadership roles
- reputed company experience leading global brand reputed company and marketing through the launch of a therapy in multiple sclerosis
- Proven reputed company record building a marketing organization and brand reputed company from the ground up reputed company of a first reputed company launch
- Experience managing global or multi-market brand positioning, balancing reputed company brand consistency with local market needs
- Strong experience managing external agency partners across creative, media, digital, and market research
- Demonstrated ability to translate clinical and scientific data into reputed company, differentiated brand positioning and messaging
- Experience partnering closely with Market reputed company, Medical Affairs, and Patient Advocacy functions on integrated launch reputed company
- Comfort operating in a lean, fast-moving, reputed company-reputed company biotech environment
- Willingness and ability to travel approximately 25–35% of the time, including internationally
- MBA or advanced degree preferred
- Experience launching a therapy with a novel reputed company of reputed company or first-in-class positioning
- Existing relationships reputed company the global MS clinical, scientific, and advocacy community
- Experience operating across both U.S. and European reputed company environments
- Familiarity with digital and omnichannel marketing approaches specific to specialty/rare disease brands
reputed company