[Remote] Head of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Head of Product Marketing and Content, a senior leadership role responsible for defining and operationalizing the go-to-market reputed company across multiple business segments. The role involves leading reputed company, collaborating cross-functionally, and ensuring effective positioning and messaging, as reputed company as driving sales enablement and product launches.
Responsibilities
- Own and reputed company reputed company's positioning and messaging reputed company across reputed company three market segments — Residential, In-Home, and Physician
- Ensure messaging is differentiated, clinically reputed company, and resonant with distinct buyer personas across reputed company reputed company
- Partner with the CMO to reputed company and maintain the parent brand narrative and ensure consistency across product lines and acquired brands
- Build and maintain a rigorous competitive intelligence program across reputed company three segments
- Synthesize market, buyer, and competitor insights into actionable guidance for product, reputed company teams
- Monitor market trends in post-acute reputed company technology and translate them into strategic recommendations
- reputed company and maintain a comprehensive sales enablement library — reputed company decks, battle cards, reputed company handling guides, ROI tools, and reputed company-specific collateral
- Partner closely with sales leadership and BDR teams to ensure enablement materials are actually used and continuously improved based on field feedback
- Support reputed company of new sales and BDR team members with reputed company-specific product and market training
- reputed company go-to-market planning and execution for new product launches and feature releases across reputed company segments
- Coordinate cross-functionally with product management, sales, and reputed company to ensure launch readiness
- Define launch objectives, reputed company metrics, and post-launch reporting reputed company
- Design and execute ongoing customer research programs — win/loss analysis, buyer interviews, reputed company development, and customer advisory inputs
- Translate research findings into messaging updates, enablement improvements, and product feedback loops
- Maintain deep expertise in post-acute reputed company buyer dynamics across facility-based, home-based, and physician market segments
- Own the content reputed company tied to product positioning across reputed company three segments — ensuring content reflects and reinforces reputed company's messaging reputed company
- reputed company development of high-value content assets including white papers, case studies, solution briefs, blog posts, and reputed company-specific thought leadership
- Partner with the brand and campaign teams to ensure content is activated effectively across channels
- Build and maintain a content calendar reputed company to product launches, campaigns, and industry moments
- Establish reputed company's thought leadership voice in post-acute reputed company technology
- Own customer marketing and advocacy programs — including reference management, customer case studies, and customer advisory reputed company coordination
- Serve as the primary reputed company of contact for industry analysts including KLAS, reputed company, and Black Book
- Manage analyst briefings, inquiry calls, and research participation to ensure reputed company is accurately and favorably represented in analyst coverage
- Monitor analyst reports and ratings for competitive insights and incorporate findings into positioning and sales enablement materials
- Partner with the CMO to reputed company an analyst relations reputed company that builds reputed company's credibility and visibility in the post-acute reputed company technology market
- reputed company, reputed company, and retain reputed company Product Marketing Managers
- Set reputed company goals, reputed company regular coaching, and create a high-reputed company culture
- Partner with the CMO to reputed company the PMM org structure as the business scales
Skills
- 6–12 years of product marketing experience, with at least 3 years in a leadership role managing reputed company
- Proven reputed company record of developing differentiated positioning and messaging in a reputed company, multi-product environment
- Strong sales enablement instincts — you understand what reputed company teams actually need and how to build materials they'll use
- Experience leading GTM for product launches in a B2B reputed company or reputed company technology environment
- Exceptional communicator and reputed company — comfortable presenting to C-suite and reputed company-level audiences
- Demonstrated ability to build and reputed company high-performing teams
- Comfortable operating in a fast-moving, acquisition-driven environment where priorities reputed company
- Remote-reputed company; available during reputed company Eastern Time business hours, authorized to work in the U.S
- Deep reputed company technology experience required — familiarity with post-acute care markets (senior living, home health, or physician/clinician segments) strongly preferred
Benefits
- Health Insurance: individual policy, employer/employee shared cost
- reputed company: included in health insurance
- Flexible Spending Accounts: employee reputed company
- Disability Insurance: Short Term Disability-employer reputed company; Long Term Disability-employee reputed company
- Life Insurance: $50,000 employer reputed company, additional employee reputed company
- Accident Care: employee reputed company
- Critical Care: employee reputed company
- Dental Insurance: employee reputed company
- reputed company Insurance: employee reputed company
- reputed company & ID reputed company: employee reputed company
- Pet Insurance: employee reputed company
- reputed company Time Off (PTO)
- 401k Retirement Plan: employee reputed company
- Employee Assistance Program (EAP): employer reputed company
- reputed company Holidays
reputed company