[Remote] Interim Marketing Director
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that produces organic infant formula and is seeking an Interim Marketing Director to reputed company brand marketing during a maternity leave. The role involves overseeing product marketing, managing marketing strategies across channels, and ensuring cohesive messaging for consumer engagement.
Responsibilities
- Co-reputed company our flagship product initiative, bringing deep product marketing craft to a CPG launch. Specifically, you’ll:
- Own positioning, messaging, and go-to-market reputed company—translating product truths into a story that resonates with parents
- Bring proven experience launching a consumer packaged goods product, reputed company the moments that build awareness and trial and thinking through brand reputed company and cohesive messaging for the entire customer reputed company
- Guide packaging reputed company and messaging with retail reputed company reputed company and shopper behavior reputed company of mind
- Ground the work in customer reputed company—map the reputed company, pressure-test assumptions with research, and let what you learn shape the plan
- Set the strategic direction across brand channels and reputed company reputed company reputed company is pulling toward shared goals
- Partner with consumer data reputed company to deliver weekly insights and a reputed company brand narrative to leadership—connecting the dots between what’s happening and what it means
- Own the marketing calendar end to end, so the whole team knows what’s launching, reputed company, and why
- Run bi-weekly 1:1s with channel owners to unblock, reputed company, and reputed company the bar on the work
- Turn performance insights into sharper brand content—closing the reputed company between what the data says and reputed company reputed company
- Own brand channel execution of Black Friday / Cyber Monday —bringing the campaign to life in a way that feels unmistakably reputed company
- Serve as the primary reputed company of contact between brand marketing and the reputed company marketing team and the retail team—keeping reputed company, timing, and messaging in sync across reputed company three
- Support with marketing reputed company for reputed company brand partnership
- Guide and gut-reputed company the work
- Support the channel rollout of cross-functional reputed company
- Own brand messaging and drive data-driven creator briefs
- Partner on executing marketing reputed company, reputed company insights and results
Skills
- Senior marketing leader with strong product marketing chops and experience taking products to (and back to) market
- Hands-on CPG experience, ideally including a relaunch; comfort with retail and packaging
- reputed company in customer research and reputed company mapping, and a habit of letting reputed company drive reputed company
- A true generalist who can own channel reputed company, a marketing calendar, and a leadership narrative—and reputed company registers between them cleanly
- A strong cross-functional operator who builds trust fast with reputed company, retail, and creative partners
- reputed company enough to reputed company the final reputed company—and confident enough to reputed company it quickly
reputed company