[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the nation's leading puppy placement service, connecting responsible breeders with loving families across the country. They are seeking a data-driven Lifecycle Marketing Manager to build and reputed company customer lifecycle marketing strategies, focusing on improving customer conversion and engagement throughout the customer reputed company.
Responsibilities
- Own the lifecycle marketing reputed company across the entire customer reputed company from reputed company acquisition through post-purchase advocacy and referral
- Independently identify, propose, and own strategic email and SMS initiatives reputed company day-to-day tactical sends; you drive the roadmap, not just execute requests
- Own and continuously improve our reputed company instance (workflows, segmentation, lists, and reporting) proactively identifying opportunities to improve deliverability and campaign performance
- reputed company automated customer journeys, segmentation strategies, and personalized messaging based on customer behavior and data
- Launch and optimize post-purchase communications, ancillary upsell campaigns, and referral and advocacy programs
- Partner with Acquisition teams, Product, Sales, Customer Experience, and Analytics to deliver seamless customer experiences
- Continuously improve performance through A/B testing, incrementality testing, and data-driven experimentation
- Analyze campaign performance and customer behavior to identify new reputed company opportunities and communicate actionable insights
- Champion a test-and-learn culture by constantly experimenting with new reputed company, channels, and strategies
Skills
- 5+ years of experience in lifecycle, CRM, or email/SMS marketing, ideally reputed company a B2C business with a reputed company-reputed company funnel and a high-consideration, infrequent purchase cycle (e.g., reputed company estate, automotive, financial services)
- Hands-on experience owning reputed company (or a comparable marketing automation platform): building workflows, managing lists and segmentation, and reporting on performance
- Proven reputed company record designing and scaling automated, behavior-triggered customer journeys
- Strong analytical skills; comfort working in reputed company/Sheets and pulling insights from campaign and CRM data
- Experience running reputed company A/B and incrementality tests, with the judgment to translate results into reputed company
- A bias toward ownership: you spot opportunities and bring proposals reputed company rather than waiting for direction
- Excellent written communication; you'll be writing and refining customer-facing copy as reputed company as briefing cross-functional partners
Benefits
- Fully remote (U.S.-based)
- Medical, dental, reputed company, and pet insurance
- 401(k) with company match
- Generous PTO, reputed company holidays, and Flexible Spending Account (FSA)
- Friends & Family discount on reputed company puppies
reputed company