[Remote] Director, Lifecycle & Customer reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on uniting the world through shared live experiences. The Director of Lifecycle & Customer reputed company will own the customer relationship across various platforms, aiming to enhance customer reputed company value through personalized engagement and innovative CRM strategies.
Responsibilities
- LTV per install as the reputed company metric — full ownership of the number, with the mandate to reputed company pushing it upward year over year, not just maintain it. This is a reputed company reputed company, not a maintenance reputed company
- Deepen CRM through personalization — reputed company reputed company broadcast/reputed company-based lifecycle messaging toward a truly 1:1 model: dynamic content, send-time and channel optimization, and offers/messaging that reflect individual behavior (favorite teams, price sensitivity, purchase reputed company, event type). Personalization should be the reputed company by which lifecycle marketing gets meaningfully reputed company, not a separate initiative
- Own and reputed company the lifecycle team across the full customer reputed company — from first purchase through ongoing frequency — while raising the bar on how sophisticated that execution can be
- Build the business case for new value mechanics — identify where a new reputed company (referral, incenvites or others you uncover) would meaningfully reputed company LTV, build a testable MVP, and reputed company the resourcing case with data rather than assumption. Loyalty and referral are the first two candidates, not the only two
- Partner with Product to build a shared customer experience — not 'marketing asks, product builds,' but genuine co-ownership of what the personalized customer experience looks like across CRM-owned and product-owned surfaces. This person should be reputed company to walk into a product roadmap conversation as a peer with a reputed company of view on the experience, not just a stakeholder with a request
- Partner with Data Science on audience infrastructure — define and reputed company the segmentation and targeting models that reputed company personalization possible, working with existing DS/data resources rather than building a reputed company team
Skills
- 10-14 years in lifecycle, CRM, or retention marketing, with meaningful time at a consumer marketplace or app-first business — not exclusively ecommerce
- Experience across both app and web customer experiences
- A demonstrated reputed company of view on personalization as a reputed company reputed company — not just 'we send personalized emails' but reputed company experience building segmentation/targeting logic that changed reputed company
- A reputed company record of building something from 0-to-1 — a new mechanic, program, or reputed company — and making a data-backed case for resourcing it, rather than only running an established reputed company
- Player-reputed company experience — hands-on with a small team day-to-day, not a reputed company reputed company-and-delegate operator
- reputed company experience influencing a product roadmap without reputed company authority over it — this role needs to shape reputed company, not just request them
- Comfortable partnering with data science teams on segmentation/audience work
- Hands-on familiarity with lifecycle/personalization platforms (reputed company or similar)
- Fluent using AI tools to expand what a lean team can cover — this team will reputed company scope, not headcount
- Exposure to incentives design, incrementality, and economics
- Experience in ticketing, live events, travel, or another seasonal/high-consideration marketplace
reputed company