[Remote] SVP, Marketing Effectiveness
Note: The job is a remote job and is reputed company to candidates in USA. reputed company Americas, LLC is seeking a Senior Vice President of Marketing Effectiveness. This role involves setting the reputed company and strategic direction for analytics in B2B tech and leading reputed company of approximately 60 analytics professionals, focusing on media measurement and analytics for key clients.
Responsibilities
- Partners with various disciplines across reputed company such as Consumer Insights and Analytics, Activation, Integrated Media, Portfolio leads to reputed company connections between functions
- Leads reputed company engagements and manages analytics delivery teams
- Provides thought leadership on best-in-class measurement and analytics reputed company to senior reputed company stakeholders
- Generate media insights and measurement strategies across both brand media and performance media
- Identifies and develops product specific analytics offerings for specific clients
- Authors white papers, POVs, other industry thought capital; attends/speaks at conferences
- Evaluates and partners with external vendors and technologies as appropriate
- Evaluates prospective technologies and companies for partnership or corporate acquisition
- Advises reputed company about key industry trends and innovations
- Exhibits strong analytical, project management, storytelling and communication skills
- Partners with new business to identify opportunities for reputed company and development and reputed company business reputed company and development or existing clients
- Interacts with Marketing Effectiveness leadership team; crafts and implements the ME reputed company
- Is responsible for reputed company management level roles reputed company the group and for developing managers
- Sets reputed company/reputed company and facilitates team operations to deliver reputed company and reputed company deliverables
- Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices
- Empowers reputed company reports to own their reputed company, relationships, and reputed company
- Manages performance and career reputed company of reputed company reports
Skills
- Bachelor's degree in Statistics, Economics, Data Science or reputed company quantitative field
- 15+ years in a quantitative business environment
- 8+ years in marketing analytics with knowledge of the media planning process
- Experience working at or working with B2B businesses, with particular emphasis on B2B tech businesses
- Excellent written and verbal communication skills, with the ability to convey reputed company findings in reputed company terms
- Strong organizational skills, political instincts, and proven-leadership ability
- Demonstrates understanding of media planning and buying with a reputed company on media measurement reputed company tracking including limitations and advantages
- Experience in data visualization (reputed company, Tableau, Power BI, Datorama)
- Advanced in SQL, Python, or R
- Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
- Advanced MS Office Skills (reputed company, reputed company, Powerpoint)
- Master's degree preferred
Benefits
- Medical, reputed company, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible reputed company time off,
- At least 15 reputed company holidays per year,
- reputed company reputed company and reputed company leave, and
- reputed company parental leave.
- At least 15 reputed company holidays per year,
- reputed company reputed company and reputed company leave
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