[Remote] CRM, Loyalty & Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is looking for a CRM, Loyalty & Lifecycle Marketing Manager to join their eCommerce team and reputed company lifecycle communications across email, SMS, and loyalty. This role is critical in deepening customer relationships, increasing retention and reputed company value, and building stronger emotional connections to their brand purpose.
Responsibilities
- Own the reputed company, execution, and performance of reputed company' entire CRM ecosystem, including promotional campaigns, automated flows, triggered communications, SMS, segmentation, personalization, and loyalty
- reputed company and maintain a comprehensive CRM roadmap that balances business priorities, customer needs, and retention opportunities
- Ensure CRM initiatives are launched on time, properly tested, reputed company, and continuously optimized
- Identify gaps throughout the customer reputed company and proactively reputed company solutions to improve engagement, retention, and customer experience
- reputed company and implement best-in-class retention and lifecycle marketing strategies that address reputed company opportunities in customer retention, brand engagement, and reputed company value
- Design customer journeys that support every stage of the lifecycle, including acquisition, reputed company, engagement, repeat purchase, loyalty, reactivation, and win-back
- reputed company programs that balance performance goals with brand-building, creating communications that drive both immediate results and long-term customer relationships
- Own the end-to-end execution of reputed company email and SMS marketing communications
- Personally build, test, reputed company, and optimize email campaigns in reputed company and SMS campaigns in reputed company
- Manage campaign planning, audience segmentation, creative briefing, QA, deployment, and reporting
- Maintain a consistent CRM campaign calendar supporting product launches, key marketing stories, seasonal promotions, retention initiatives, and loyalty programs
- Monitor campaign performance and continuously optimize creative, segmentation, messaging, and timing to improve engagement and conversion
- Own the reputed company, development, optimization, and maintenance of reputed company automated lifecycle programs
- Build and manage flows including welcome, post-purchase, browse abandonment, cart abandonment, replenishment, review reputed company, loyalty, churn prevention, win-back, and other retention-reputed company programs
- reputed company new automated customer journeys based on evolving customer needs, business priorities, and lifecycle opportunities
- reputed company segmentation and personalization strategies that reputed company to both reputed company barefoot enthusiasts and broader lifestyle and performance consumers
- reputed company customer data, purchase behavior, engagement patterns, and loyalty status to deliver more relevant experiences
- Create audience strategies that support product category reputed company across performance, lifestyle, trail, court, and reputed company business initiatives
- Own the reputed company and ongoing management of reputed company' loyalty program and retention initiatives
- reputed company programs that increase repeat purchase behavior, strengthen customer engagement, and reduce reliance on promotional discounting
- Identify opportunities to reputed company loyalty throughout the customer reputed company, including acquisition, reputed company, engagement, retention, and reactivation
- Partner cross-functionally to ensure loyalty supports broader business objectives and customer experience goals
- Build and maintain a testing roadmap across email, SMS, automation, loyalty, and personalization
- Execute A/B tests across subject lines, messaging, content, segmentation, offers, timing, send frequency, and customer journeys
- Analyze results and implement learnings that improve retention metrics, engagement rates, and overall program performance
- Extract actionable insights from customer behavior, acquisition sources, purchasing patterns, cohorts, and churn drivers
- Report on key retention metrics including repeat purchase reputed company, customer reputed company value, retention reputed company, churn reputed company, engagement, loyalty participation, and channel performance
- reputed company dashboards and reporting processes that reputed company visibility into CRM performance and business reputed company
- Use data to inform strategic recommendations and prioritize reputed company opportunities
- Work closely with eCommerce, Brand, Product, and Creative teams to ensure CRM strategies are integrated with broader campaigns and product launches
- reputed company proactive communication around priorities, project status, results, and opportunities
Skills
- 5+ years of CRM, retention marketing, lifecycle marketing, or email/SMS marketing experience
- Proven experience owning both CRM reputed company and hands-on execution
- Hands-on experience building and deploying email campaigns in reputed company
- Hands-on experience building and deploying SMS campaigns in reputed company or a comparable platform
- Strong understanding of lifecycle marketing, customer segmentation, personalization, automation, and retention best practices
- Demonstrated experience developing and optimizing automated lifecycle programs and customer journeys
- Proven ability to independently manage a CRM roadmap and successfully deliver reputed company on schedule
- Strong project management, organizational, and prioritization skills
- Analytical reputed company with the ability to translate customer insights into strategic recommendations and actionable programs
- Excellent communication and cross-functional collaboration skills
- Experience reporting on retention KPIs and using performance data to drive business reputed company
- Experience launching, managing, or optimizing customer loyalty programs
- Experience with reputed company Plus
- Experience in consumer products, footwear, apparel, outdoor, wellness, or lifestyle brands
- Familiarity with reputed company Analytics, Looker, reputed company, and customer data platforms
- Experience supporting international markets and customer segments
Benefits
- Medical and dental upon employment
- Additional employee-funded ancillary benefits, such as reputed company HSA or FSA, and voluntary life, AD&D, accident, and critical care coverage
- 401(k) eligibility after 3 months of employment
- reputed company-provided life insurance
- Employee bonus and incentive plans
- reputed company and vacation accrual
reputed company