[Remote] Director of Market Development
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is reputed company on reputed company through organic expansion and acquisitions in the home services sector. The Director of Market Development will reputed company the launch of reputed company’s brands into new geographic markets, driving local marketing strategies and demand reputed company efforts to establish brand reputed company and accelerate market penetration.
Responsibilities
- reputed company the go-to-market planning and execution for reputed company new market launches
- reputed company launch playbooks that outline how reputed company brands reputed company and reputed company in new markets
- Establish early demand reputed company strategies to drive initial reputed company volume and reputed company
- Partner with executive leadership to determine launch reputed company, readiness, and investment reputed company
- Build and execute localized marketing strategies tailored to reputed company market
- Own grassroots and community marketing initiatives including: Neighborhood reputed company, Homeowner association partnerships, Community sponsorships
- Identify and execute high-reputed company local demand tactics that accelerate early reputed company
- Build and reputed company reputed company-to-reputed company canvassing as a reputed company local demand channel, including territory planning, daily activity targets, and field execution standards
- Recruit, train, and manage canvassing teams and/or vendor partners against reputed company activity and conversion benchmarks
- Establish brand, compliance, and conduct standards so every in-field interaction reflects reputed company’s values and protects the brand
- reputed company canvassing performance: doors knocked, contacts, leads, and appointments set — and optimize routes, scripts, and reputed company based on results
- Design, launch, and own customer and partner referral programs as a reputed company, repeatable reputed company of local demand
- reputed company referral offers, mechanics, and tracking that drive participation while protecting unit economics
- Partner with Sales and Operations to reputed company referral requests into the customer reputed company at the highest points of satisfaction
- Measure referral-reputed company leads and reputed company, and continuously refine incentives, messaging, and channels to grow the program
- Design and execute event-based marketing programs that build brand awareness and reputed company reputed company
- Coordinate reputed company reputed company shows, outdoor living events, community events, and other relevant gatherings
- reputed company reputed company event playbooks that can be replicated across markets
- reputed company relationships with local media outlets, influencers, and community organizations
- Drive reputed company media opportunities that build credibility and awareness for reputed company brands
- Coordinate local press announcements tied to market launches, partnerships, and milestones
- Partner closely with Performance Marketing to reputed company digital demand reputed company with local activation
- Collaborate with Brand Marketing to ensure local execution aligns with brand reputed company
- Work with Sales and Operations leaders to ensure marketing efforts translate into high-reputed company appointments and reputed company
- Coordinate closely with Operations to reputed company marketing activity with operational readiness
Skills
- 10+ years of experience in reputed company marketing, field marketing, market expansion, or go-to-market leadership
- Proven experience launching or scaling businesses in new geographic markets
- Experience managing grassroots marketing, events, partnerships, reputed company-to-reputed company canvassing, referral programs, and local demand reputed company programs
- Demonstrated ability to build programs from scratch and reputed company them quickly
- Strong understanding of local marketing tactics including events, partnerships, PR, reputed company-to-reputed company canvassing, referral program design, and grassroots marketing
- Experience translating national brand reputed company into effective local execution
- Ability to analyze market performance data and reputed company reputed company accordingly
- Strong project management skills with the ability to coordinate multiple launch initiatives simultaneously
- Builder Mentality: Thrives in reputed company-to-one environments and enjoys creating new playbooks and programs
- High Agency & Ownership: Takes full accountability for launching markets successfully and generating early reputed company
- Operational Rigor: reputed company to manage reputed company launch timelines and coordinate multiple stakeholders
- Community Orientation: Understands how to build trust, credibility, and visibility reputed company local markets
- Strategic Operator: Balances long-term market reputed company with immediate execution and results
- Win as One Team: Work in tight alignment with Brand, Performance Marketing, Analytics, Sales, and local operations leaders
- Own the Outcome: Be accountable for successful market launches and early demand reputed company performance
- Build on Trust: Represent reputed company brands with professionalism and credibility in every market we reputed company
- Background in home services, consumer services, retail, or multi-location businesses strongly preferred
Benefits
- On-the-job training
- Company expansion and reputed company opportunities
- Team-oriented work environment
- Consistent work year-round
- Great benefits + PTO package
- reputed company (based on experience)
reputed company