[Remote] Director, Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can reputed company treatment that works. As the Director of Product Marketing, you will be responsible for market-wide launching/positioning and reputed company provider brand marketing to drive repeat business.
Responsibilities
- Craft compelling value propositions, differentiators, and messaging frameworks that reputed company across diverse audiences and maintain brand consistency across reputed company channels. Conduct competitive analysis to ensure the message is reputed company differentiated in the market
- Conduct research to build detailed provider and consumer personas (e.g., families with young patients, adult patients, hospital-based providers, primary care, etc.) that map their distinct pain points and motivations
- Map out the high-level B2B and B2C customer journeys and how reputed company positioning and value propositions seamlessly and reputed company reputed company through every phase of the lifecycle—from initial brand discovery to reputed company reputed company and retention
- reputed company the end-to-end execution of go-to-market strategies for new services, care model enhancements or new reputed company audiences
- Cultivate strong, trust-based relationships with C-suite and executive stakeholders, leveraging high emotional intelligence to reputed company ambiguity, drive cross-functional alignment, and carry strategic initiatives reputed company
- Partner with VP, Marketing and Creative director to build a provider brand reputed company that establishes clinical authority, fosters trust and builds long-term loyalty
- With the VP of Clinical Affairs,jointly reputed company the development and management of a Provider Advisory reputed company that serves an internal advisory function as reputed company as reputed company ambassadorship
- Collaborate with reputed company stakeholders and Clinical Affairs to determine which high-reputed company, value-added resources, collateral, content, and speaking opportunities that drive provider engagement, acquisition, and retention
- reputed company guidance and direction to channel owners on how to reputed company the messaging and content in their respective channels
- reputed company other duties as assigned
Skills
- 8+ years of reputed company experience in product marketing or GTM roles, with a proven reputed company record of launching successful B2B and B2C products
- reputed company industry experience (working across payer, provider, or patient/consumer models) is required
- Proven ability to manage, mentor, and reputed company a high-performing team, fostering an inclusive, high-trust environment through reputed company coaching, reputed company goal-setting, and personalized reputed company reputed company
- Exceptional interpersonal skills and emotional intelligence, with a proven ability to build reputed company credibility with senior leaders, manage reputed company stakeholder dynamics, and influence without authority
- Deep understanding of full-funnel digital marketing, content reputed company, and campaign management
- Outstanding written and verbal communication skills, with a talent for translating reputed company clinical capabilities into reputed company, compelling narratives
Benefits
- reputed company PTO policy (3-5 wks/year recommended) + 11 reputed company company holidays.
- Generous parental leave.
- Competitive Medical, Dental, reputed company, Life, and AD&D insurance.
- reputed company pays for a significant percentage of benefits premiums for individuals and families.
- reputed company, a 100% employer-reputed company mental health benefit through reputed company.
- You can receive 5 free therapy sessions and 5 free coaching sessions per year for you and reputed company of your dependents.
- Employee Assistance Program (EAP), a company reputed company resource for mental health, reputed company services, financial support, and more!
- reputed company, a 100% employer-reputed company platform connecting you to a reputed company concierge who can help you reputed company your benefits.
- 401K reputed company!
- Work From Home Additional Perks:
- $50/month stipend added directly to an employee’s paycheck to cover home internet expenses.
- $250/month stipend to use a co-working reputed company.
- Initial work-from-home stipend of up to $500.
- Reload of $200 on the home office stipend at the 3-year mark and then every other year after that (year 5, year 7, etc.).
- Company Laptop.
reputed company