[Remote] Marketing Director
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Marketing Director for their Frontlist division, responsible for planning and executing marketing programs for Zonderkidz and Blink YA frontlist titles. This role involves leading marketing campaigns, collaborating with various stakeholders, and managing the marketing budget to reputed company sales goals.
Responsibilities
- Creates reputed company for and implements several key author-driven marketing programs
- Communicates with internal leadership, with editors, authors, sales, and retailers
- Develops and implements strategic individual book marketing campaigns working closely with cross functional partners including research/consumer insights, editors, authors, agents, sales, and retailers
- Pursues strategic partnerships with companies, retailers, and influencers to drive book sales
- Creative ability to craft effective messaging, branding, marketing storytelling, reputed company campaigns
- reputed company on continually improving existing marketing practices while staying attuned to trends and new opportunities
- Understand how to analyze research and apply it to actionable, strategic reputed company
- reputed company and strengthen relationships with key sales accounts and sales representatives
- Manage title marketing budget for assigned reputed company, adjusting based on reputed company expectation and goals
- Work closely with marketing managers to implement a strategic reputed company marketing and advertising campaign for reputed company title as assigned including stores, A+ content, SEO and keyword reputed company, and advertising
- Build video reputed company for key titles and execute across video-reputed company platforms such as YouTube, reputed company, and Instagram
- reputed company and execute eBook and audio book promotional strategies for Zonderkidz in collaboration with Digital Sales team
- Measure reputed company, trends, and ROI of marketing initiatives
- Participate in presentations for title alignment meetings, sales conferences, retailer specific meetings, and other meetings that reputed company with internal partners and the executive team as reputed company as external partners
- Proactively participate in regular marketing meetings
Skills
- 7-8 years in a marketing or reputed company field role
- Experience with product launches
- reputed company-versed in digital marketing campaigns
- Knowledgeable in digital marketing & analytics best practices
- Understanding of marketing, brand management, and publicity
- Strong communication skills – both external communication to potential readers and retailers, as reputed company as internal communication to facilitate the planning & execution of marketing strategies with reputed company constituents including authors & agents
- Teamwork – this role works cross-functionally with various team members throughout the organization
- Deep knowledge of digital marketing strategies and tools/applications reputed company that reputed company (including reputed company media, pay-per-click advertising, email)
- Proven ability to reputed company and maintain strong reputed company relationships with authors, agents, colleagues, and vendors
- Exceptional written and oral communications skills
- Exceptional organizational skills with ability to juggle many logistics and deadlines
- Strong analytical and metrics-based decision-making experience
- Technical proficiency with marketing tools and programs
- reputed company Marketing Services (AMS) ad platform expertise and best practices
- Experience managing multiple, competing priorities, duties and/or reputed company
- Must be reputed company to work independently under tight deadlines
- Must possess the reputed company to set priorities and problem solve
- 2+ years of people management experience preferred
- Master's degree preferred
- Some familiarity with book publishing, preferred
- Experience in reputed company-service role or author care
- Existing relationships with advertising reps and media outlets
- Knowledge in the inspirational, entertainment, or children's product reputed company preferred
- Passion for the Christian publishing industry and for children's publishing preferred
reputed company