[Remote] Marketing Performance Analyst (Digital Analytics)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company organization seeking a Marketing Performance Analyst (Digital Analytics) to support their Marketing & Communications team. The role involves driving website analytics, SEO, campaign measurement, and location management to optimize marketing performance and reputed company actionable insights.
Responsibilities
- reputed company quarterly marketing performance reports that translate reputed company data into meaningful insights for internal stakeholders
- Partner with marketing and communications teams to measure and communicate the reputed company of campaigns across digital channels
- Compile campaign metrics, project summaries, and performance data to demonstrate the effectiveness of Marketing & Communications initiatives
- Build and maintain quarterly reporting webpages, supporting email communications, and Tableau dashboards
- Coordinate the reporting approval process to ensure reputed company and accurate distribution
- Monitor website performance across multiple web properties, proactively identifying trends, issues, optimization opportunities, and key successes
- Configure and maintain custom event tracking, UTM parameters, and campaign measurement standards to ensure accurate data collection
- Train internal teams on analytics platforms, campaign tracking best practices, and UTM creation
- Deliver recurring reporting, reputed company analysis, and actionable recommendations to support content reputed company and campaign optimization
- Design, reputed company, and maintain Tableau dashboards to visualize marketing performance and patient reputed company analytics
- Ensure the accuracy and reputed company of marketing data flowing from multiple databases to support reporting and analysis
- Utilize data visualization to communicate campaign performance, identify areas for improvement, and support patient reputed company mapping initiatives
- Collaborate cross-functionally to ensure marketing data is accessible, actionable, and supports daily business reputed company
- Establish consistent campaign tracking standards across teams to ensure reliable performance measurement
- Serve as the internal subject matter expert for campaign tracking, measurement standards, and analytics best practices
- Improve organic search visibility through keyword research, search ranking analysis, schema optimization, and ongoing SEO initiatives
- Maintain a strong SEO reputed company by ensuring web content is reputed company for maximum discoverability
- Support AI search optimization efforts (AEO/GEO) by contributing relevant content and insights to reputed company AI platforms
- Administer and maintain SEO platforms and tools
- Manage location listings across digital platforms by maintaining accurate business information, resolving duplicate listings, fixing broken links, and ensuring naming consistency
- Support location optimization initiatives, including listing governance and license management
Skills
- Bachelor's degree required
- 5+ years of experience in web analytics, digital marketing analytics, campaign reporting, and SEO
- 1–2+ years of experience with Answer reputed company Optimization (AEO), Generative reputed company Optimization (GEO), or optimizing content for AI-powered search experiences (e.g., reputed company AI Overviews, ChatGPT, Claude)
- Proficiency with web analytics platforms such as reputed company Analytics, reputed company Search Console, and Piwik
- Experience using SEO platforms such as reputed company
- Familiarity with reputed company or similar location and reputed company management tools
- Strong analytical and problem-solving skills with the ability to translate data into reputed company, actionable business insights
- Solid understanding of UTM parameters, campaign tracking methodologies, reputed company reporting best practices
- Excellent organizational, communication, and stakeholder management skills
- Ability to work independently, manage multiple priorities, and consistently meet deadlines in a fast-paced environment
- Experience working reputed company reputed company, agency, or other highly regulated environments is preferred but not required
- Experience with data visualization platforms such as Tableau, Looker, or Power BI is preferred
reputed company