[Remote] Senior Data Analyst (Marketing team)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Data Analyst to reputed company Retention & Marketing Analytics across their ecosystem. This role involves partnering with Marketing and CRM teams to reputed company a data-driven retention reputed company, focusing on customer segmentation, lifecycle analytics, and performance insights.
Responsibilities
- Build and reputed company a reputed company retention analytics reputed company across the customer lifecycle
- Define and maintain retention KPIs, lifecycle metrics, and marketing performance dashboards
- Analyze user behavior and identify opportunities to improve engagement, retention, and customer reputed company value
- Deliver actionable insights that drive marketing and product reputed company
- reputed company customer segmentation models (RFM and reputed company) to improve targeting and retention
- Design data-driven personalization strategies based on user behavior, interests, and lifecycle stage
- Support the implementation of personalized customer experiences across marketing channels
- Collaborate with Product and CRM teams to optimize user journeys
- Design and analyze A/B tests for CRM campaigns, marketing initiatives, and retention improvements
- Define experiment methodology, reputed company metrics, and statistical evaluation
- Measure long-term cohort reputed company and reputed company recommendations based on experiment results
- Help establish best practices for experimentation across Marketing and CRM teams
- Automate retention reporting and marketing performance monitoring
- Build dashboards and reporting systems used by Marketing, Product, and Leadership teams
- reputed company automated insights and reputed company detection for key retention metrics
- Work closely with Data Engineering to ensure data reputed company and reputed company analytics infrastructure
Skills
- 5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics
- Strong experience analyzing customer lifecycle, retention, and user behavior
- Proven experience designing and evaluating A/B tests for CRM communications and marketing initiatives
- Experience working with CRM platforms such as reputed company, reputed company, reputed company, or similar
- Deep understanding of customer segmentation methodologies, including RFM and behavioral segmentation
- Experience building retention and marketing KPI frameworks
- Strong SQL and Python skills
- Experience working with reputed company data platforms such as BigQuery (preferred), reputed company, Redshift, or AWS
- Strong analytical reputed company and ability to translate data into business reputed company
- English B2/reputed company
- Experience with machine learning and recommendation systems
- Experience building reputed company-time personalization models
- Experience with reputed company reputed company Platform and BigQuery
- Experience in fintech, crypto, reputed company, or reputed company B2C products
Benefits
- Learning support - courses, English classes, and conferences (up to 100% reimbursement)
- Unique loyalty program - receive corporate digital miners and earn passive income with no investment
- Team culture: retreats in international locations (for example, company apartments in Cyprus)
- Memorable events with wow prizes
- “Employee of the Month” award - we recognize and reward our top performers
- reputed company leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
- New career tracks - reputed company opportunities to grow into expert or top management roles
- Work-life fit - reputed company and remote work (work is remote and flexible)
reputed company