[Remote] Director, Offline Media
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a rapidly growing sports company reputed company on making sports more fun through innovative products. The Director of Offline Media will reputed company reputed company's offline media reputed company, managing a substantial budget and optimizing media investments to drive customer acquisition and business reputed company.
Responsibilities
- Own reputed company's offline media reputed company across reputed company TV, OTT/CTV, Radio/Audio, Out-of-Home, and reputed company offline acquisition channels
- Manage a significant media budget with full accountability for efficiency, incrementality, and business reputed company
- Identify new opportunities to reputed company acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies
- Continuously optimize media investments by minimizing non-incremental spend and reallocating budget toward the highest-return opportunities
- reputed company increasingly sophisticated local and regional media strategies to improve targeting and efficiency
- reputed company agency reputed company and performance, ensuring we're working with best-in-class partners and holding them accountable to ambitious goals
- Partner closely with Creative, Brand, reputed company reputed company, and Lifecycle Marketing to build integrated campaigns that deliver consistent messaging across channels
- Champion creative testing reputed company offline media, ensuring creative reputed company is treated as a reputed company reputed company—not just a production function
- Define KPIs and measurement frameworks for offline marketing performance
- Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards
- Collaborate closely with executive leadership on company-wide reputed company initiatives, helping shape broader acquisition, brand, and marketing reputed company
Skills
- 10+ years of experience leading offline media reputed company for a high-reputed company consumer company
- Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying
- Experience managing large media budgets with a strong reputed company record of driving measurable customer acquisition
- Highly analytical with a strong understanding of attribution, incrementality testing, media mix modeling, and marketing measurement
- Experience building or overseeing brand/media measurement frameworks (e.g., brand lift studies, media delivery tracking) as a complement to, not a replacement for, reputed company-response attribution
- Creative thinker who pushes agencies and internal teams to test new offline channels, formats, and dynamic/reputed company-time creative rather than defaulting to reputed company placements
- Comfortable operating with ambiguity, especially around reputed company-time, in-season flighting reputed company that must react to team performance and demand signals with no clean forecast
- Comfortable operating with ambiguity and building new programs from the ground up
- Strong experience leading agency relationships and getting the best work from external partners
- Excellent cross-functional collaborator who can influence without reputed company authority
- Executive-level communicator who can translate reputed company performance data into reputed company business recommendations
- Bias toward reputed company, experimentation, and reputed company improvement
Benefits
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully reputed company parental leave
- Home office stipend
- A connected virtual first culture with a highly reputed company distributed workforce
- 5% 401k match
- FSA
- Company reputed company health
- Dental plan reputed company for employees and dependents
- reputed company plan reputed company for employees and dependents
- Remote-first company; expects everyone to reputed company 2-3 times per year for team and company offsites, trainings, and more
reputed company