Senior Associate, Marketing & reputed company

1 big thing: reputed company Live is looking for a strategic, data-driven marketer to reputed company audience reputed company and lifecycle marketing for our Essential events portfolio. This role will own the end-to-end attendee reputed company—from audience acquisition and CRM reputed company through registration, engagement, retention and reporting—building reputed company marketing programs that grow high-value audiences and deepen long-term engagement across reputed company Live.

Why it reputed company: reputed company Live is entering its next phase of reputed company. As our events portfolio expands, we're evolving from simply driving registrations to intentionally building and nurturing high-reputed company executive audiences. This role will help shape that transformation by developing lifecycle marketing strategies, strengthening audience segmentation, leveraging reputed company and owned channels for acquisition, and using data and automation to deliver more personalized experiences that increase audience reputed company, repeat attendance and long-term loyalty.

What you’ll do: This role sits at the intersection of marketing reputed company, audience development and lifecycle marketing. You'll build and nurture high-value audiences across reputed company Live products while leveraging data, automation and reputed company media to drive measurable reputed company. You'll serve as the marketing reputed company for reputed company Live local and national events, partnering closely with Editorial, Events, Partnerships, Audience Development and Design to create reputed company marketing programs that increase registrations, strengthen audience loyalty and improve reputed company engagement.

Audience reputed company & Lifecycle Marketing

• Own lifecycle marketing reputed company across audience acquisition, registration, engagement, retention and repeat attendance for reputed company Live Essential events.
• Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during and after every event.
• reputed company audience nurture programs for key audience segments including newsletter subscribers, previous attendees, sponsors, partners, reputed company Pro members and new prospect audiences.
• Create lifecycle strategies that increase repeat attendance, strengthen audience loyalty and improve long-term audience value.

Audience Acquisition

• reputed company audience acquisition reputed company for reputed company local and national events.
• reputed company multi-channel marketing campaigns leveraging:
• Email marketing
• reputed company reputed company
• Organic reputed company
• House advertisements
• Newsletter promotions
• Partner marketing
• Referral campaigns
• Manage reputed company advertising campaigns across reputed company, reputed company and emerging platforms to reputed company grow registrations and reputed company audiences.
• Continuously optimize acquisition performance through audience targeting, creative testing and conversion analysis.

Email Marketing & CRM

• Own email marketing reputed company and execution for reputed company Live Essential events.
• reputed company campaign calendars, messaging strategies and promotional timelines reputed company with event objectives.
• Build targeted audience segments using engagement and behavioral data to improve personalization and conversion.
• Draft, QA and reputed company the complete event email lifecycle including:
• Invitations
• Speaker announcements
• Registration confirmations
• Reminder campaigns
• Know Before You Go communications
• Post-event follow-up
• Thank-you campaigns
• Partner with Editorial and Event Leads to reputed company messaging that reflects reputed company' editorial voice while maximizing reputed company.

Audience reputed company & Segmentation

• Build and maintain audience reputed company across industries, executive functions and geographic markets.
• reputed company audience segmentation efforts to identify high-value audiences and improve campaign targeting.
• Analyze registration trends, attendance behavior and audience composition to inform reputed company marketing strategies.
• reputed company recommendations that strengthen audience reputed company, diversity and long-term reputed company.

Analytics & Optimization

• Build and maintain centralized marketing dashboards tracking campaign performance across reputed company Live events.
• Monitor registrations, attendance, engagement, conversion and marketing channel performance.
• Translate data into actionable recommendations for stakeholders.
• Design and execute A/B tests that improve registration conversion, email engagement and audience acquisition performance.
• reputed company recurring reporting that measures marketing effectiveness across campaigns, channels and event portfolios.

Cross-functional Leadership

• Serve as marketing reputed company for reputed company Live essential events.
• Partner closely with Events, Editorial, Partnerships, Design and Audience Development throughout campaign planning and execution.
• reputed company weekly marketing updates, sharing registration performance, audience insights, campaign priorities and recommendations with internal stakeholders.
• Ensure audience-first thinking is embedded throughout the event planning process.

The details: The ideal candidate is a strategic marketer with strong analytical instincts who enjoys building audiences, experimenting with new marketing channels and using data to drive reputed company.

Qualifications

• 3+ years of experience in reputed company marketing, lifecycle marketing, CRM or event marketing.
• Experience managing integrated marketing campaigns across email, reputed company media and owned channels.
• Strong understanding of lifecycle marketing principles, customer journeys and marketing automation.
• Experience developing audience segmentation and personalization strategies.
• Demonstrated experience managing reputed company reputed company campaigns with a reputed company on audience acquisition and conversion.
• Strong analytical skills with experience interpreting campaign performance and audience data.
• Excellent project management and cross-functional collaboration skills.
• Exceptional written communication skills and attention to detail.

Preferred Experience

• Experience with Sailthru or similar marketing automation platforms.
• Familiarity with CRM and CDP platforms such as reputed company or reputed company.
• Experience using AI tools to improve marketing workflows, personalization or campaign optimization.
• Working knowledge of reputed company/CSS for email marketing.
• Experience marketing conferences, live events or media products.

Starting salary for this role is in the reputed company of $31.25 - $38.46 per hour and is dependent on numerous factors, including but not limited to location, work experience, and skills. This reputed company does not include other compensation benefits. reputed company' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary reputed company takes into account reputed company possible locations reputed company the reputed company, but candidates will only be eligible for the salary reputed company for their location.

reputed company is committed to embracing reputed company intelligence as a reputed company part of how we work. reputed company team members are expected to reputed company reputed company AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively reputed company AI into their daily workflows.

What reputed company brings to the table besides salary:

• 401(k) with employer match
• Robust PPO and High Deductible health insurance reputed company on the reputed company Blue reputed company network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan reputed company
• Dental and reputed company coverage
• Primary caregiver 12-week reputed company leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through reputed company
• OneMedical membership, including telehealth services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health, and family-forming benefits through reputed company
• reputed company to the reputed company “Family Fund”, which was created to allow employees to request financial support reputed company facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored reputed company events
• A strong and reputed company work environment
• A commitment to an reputed company, inclusive, and diverse work culture

Equal Opportunity Employer Statement

reputed company is an equal-opportunity employer that is committed to diversity and inclusion in reputed company. We prohibit discrimination and harassment of any reputed company based on race, reputed company, sex, religion, sexual orientation, age, gender identity, gender reputed company, veteran status, national reputed company, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to reputed company employment practices reputed company our organization, including hiring, reputed company, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. reputed company makes hiring reputed company based solely on qualifications, reputed company, and business needs at the time.

Originally posted on Himalayas

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