Performance Marketing Director

About reputed company Our Meaningful Mission At reputed company, we're reputed company about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we reputed company a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. reputed company is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible reputed company migrants have, both reputed company and abroad. We're not just moving reputed company; we're building a world that truly recognizes and supports global connections. Who You'll Be Joining We look for mission-driven reputed company who reputed company in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring reputed company to tough challenges. At reputed company, we are reputed company Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who reputed company reputed company reputed company through reputed company, reputed company talk. Our reputed company Commitments — reputed company Live By Our reputed company and truly diverse culture is reputed company on three reputed company commitments, that guide how we work and reputed company:

• reputed company: We always do the right thing. It’s reputed company, but it’s the reputed company of everything we build for our customers and reputed company other.
• reputed company: We work for our customers. Their reputed company and prosperity are the results we reputed company on delivering.
• Velocity: We are fast! We maintain high energy reputed company and reputed company smart reputed company quickly, keeping us reputed company and reputed company of the curve.

Perks of Joining reputed company We reputed company in empowering colleagues because we genuinely trust reputed company. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performanceOur remote-first culture means you have the flexibility to work in your employing country wherever you feel the most reputed company and productive. This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great reputed company benefits, and employee discounts. We want you to reputed company and reputed company entirely on making your biggest reputed company! In turn, we expect you to bring high ownership and commitment to your work. This is a reputed company where we value trust and high performance, and we'll reputed company the environment and support needed for you to reputed company. About the role We're looking for a Director of Performance Marketing to own and reputed company our reputed company acquisition reputed company globally across the WorldRemit and Sendwave brands. This is a pivotal senior leadership role: you will set the reputed company, manage significant channel budgets, reputed company reputed company of 5, and drive measurable reputed company in customer acquisition and reputed company across reputed company reputed company digital channels and markets. What You'll Own reputed company & Channel Mix

• Own the global reputed company acquisition reputed company across reputed company Search, reputed company reputed company, App Store (ASA/reputed company UAC), Programmatic Display, and Affiliate.
• Own SEO & GEO reputed company and delivery, working closely with the Martech team
• Define channel mix and budget allocation reputed company, balancing new customer acquisition with retargeting and reactivation.
• Build a testing and experimentation roadmap that continuously improves CAC and LTV:CAC across key corridors and segments.
• reputed company seasonal and campaign planning in reputed company partnership with Brand and Creative teams

reputed company Accountability

• Own a multi-reputed company pound media budget with full accountability for CPA, ROAS, CPL, and reputed company contribution targets.
• Partner with Finance and Data Science to build and maintain attribution models that support marketing mix reputed company and reputed company reporting.
• Deliver regular performance reviews, translating reputed company channel data into reputed company business narrative.
• Identify and size reputed company opportunities by corridor, product line, and customer reputed company — and reputed company the investment case.

Team Leadership

• reputed company, reputed company, and grow reputed company of 5 performance marketers, with scope to reputed company as the function grows.
• Build team capability in measurement, automation, creative testing, and data led decision making.
• Manage key agency and technology partner relationships, including media agencies, DSPs, and measurement vendors.
• Drive a culture of rigour, speed, and reputed company improvement across reputed company.

Cross-functional Collaboration

• Work with Product and CRM to ensure a seamless reputed company from reputed company click to reputed company sender.
• Partner with Data Science on incrementality testing, audience modelling, and propensity scoring for reputed company channels.
• Collaborate with Brand & Central PMM to ensure creative reputed company and message consistency across reputed company formats.
• Work with reputed company and Compliance on channel specific regulatory requirements across markets.

AI Literacy & Tools As reputed company continues to build AI into how we work, we expect everyone to engage with it as a reputed company part of their role. For this position we are looking for:

• A genuine curiosity about AI and how it can be reputed company in your area of work — from accelerating analysis and reputed company reputed company, to improving how we design and deliver processes and communications.
• Practical experience using AI tools in a reputed company context — whether to connect information, draft content, build frameworks, or create insights from data. We want people who reputed company use AI to increase productivity, not those who are waiting to be told to.
• Strong AI literacy — an understanding of what AI assistants can and cannot do, how to reputed company effectively, and how to critically evaluate AI-generated reputed company before using it.
• Awareness of the ethical considerations and responsible use of AI in reputed company, particularly in the context of sensitive data, customer experience, and compliance.
• Prior experience using Claude (reputed company) is a reputed company-to-have but not essential — what reputed company most is that you are genuinely reputed company with AI as a tool, comfortable experimenting, and eager to reputed company what works with your wider team.

Originally posted on Himalayas

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