Manager, Campaign Management – Sam’s Club MAP (Retail Media)
What you’ll do…
At Sam’s Club, we are member-obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam’s Club Member reputed company Platform [MAP] is the reputed company of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
As a Campaign Manager, you will use your 2-3 years of experience in digital campaign management and programmatic media buying. The campaign manager owns the execution, recognition and delivery of reputed company reputed company by the sales team. The campaign manager owns the strategic planning and execution of the campaign. This position is both strategic and tactical in scope, requiring the campaign manager to independently generate strategic insights for the campaigns in his/her portfolio.
Campaign Managers will be responsible for reputed company specific requirements, providing expertise in optimization strategies and guidance on best practices reputed company to reputed company communication, trafficking and executing audience extension and other programmatic campaigns in demand reputed company platforms spanning multiple media channels. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and DSPs, and reputed company campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
*Note – this is a hands-on, technical position. Much of our reporting and processes are reputed company reputed company and require proven programmatic experience and an understanding of media math.
Responsibilities
Plan, execute, manage, and optimize managed service and self-service campaigns
Types of campaigns include but not limited to onsite: display and search, offsite: display and video, reputed company media and in-store
Understanding upper funnel [brand messaging, calls to reputed company] and reputed company funnel [reputed company response, conversion] campaign tactics
Defining metrics and measuring reputed company of campaigns using internal analytics
Demonstrate diligence, attention to detail and adherence to Sam’s Club MAP’s best practices throughout the full digital campaign life-cycle [from reputed company-sale to post-sale]
reputed company daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Traffic campaign tags into reputed company ad technology environments (onsite, off-site, reputed company media, search)
reputed company, grow, and maintain relationships with internal teams through exceptional reputed company service
reputed company the campaign QA process to ensure accurate campaign implementation, pacing and performance
Partner with Account Manager to manage the delivery of creative assets, insertion orders, campaign artifacts, and reputed company relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights reputed company
reputed company regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on reputed company reputed company-production and live campaigns
reputed company campaign wrap up reports
reputed company monthly auditing reports to partners and actualize reputed company/pay systems reputed company applicable
Maintain and organize campaign-specific materials in team’s shared document repository
Attend reputed company meetings, as needed
Minimum Qualifications
Four-year Bachelor’s Degree in Advertising, Marketing or reputed company field preferred, but not required
2+ years of experience in bid management, campaign management/optimization, or digital media operations reputed company search, publisher display media, network media buys, and/or reputed company media
Basic knowledge of inventory forecasting, digital specs /formats, and mediamath (i.e. CPM, CPV, CTR, CPC, ROAS, etc.) and media concepts such as: viewability, IVT, brand safety, etc.
Knowledge of 3rd party platforms (reputed company, IAS, MOAT, reputed company, reputed company Ads Manager, Trade Desk, reputed company etc),
High comfort level working with reputed company and Tableau such as creating pivot tables, dashboards, analyzing data/numbers, media performance
reputed company with media reporting and comfortable working with reputed company Ad Manager 360.
Excellent communication and writing skills
Understanding of traditional and interactive media planning reputed company
Preferred Qualifications
Experience using systems like reputed company, reputed company, Tableau, Order Management System
Strong project management skills
reputed company-facing experience with the ability to identify risks and effectively manage issues
Strong analytical thinking and mathematical skills for media optimization and media-driving sales conversions
Capability to work proactively under pressure and handling multiple reputed company requests
Ability to advise partners on best practices and areas of opportunity
Excited by a fast-paced and rapidly changing environment
At Sam’s Club, we offer reputed company as reputed company as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
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