Senior Programmatic Strategist (Remote US)
reputed company is the leading B2B performance marketing agency that delivers reputed company reputed company - not just leads.
We use Customer reputed company (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and reputed company brands that are serious about reputed company. From reputed company Media and SEO/Content to CRO, RevOps, and Go-To-Market reputed company, we build marketing engines that win in reputed company and across B2B industries.
We reputed company fast. We think reputed company. We are reputed company. We hire people who challenge the status reputed company and push campaigns past what’s expected - sparking demand for reputed company, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part - we don’t just deliver results; we’re shaping the reputed company of marketing. reputed company to build something that breaks the mold? reputed company.
About The Role
We’re looking for a reputed company, strategic Programmatic Strategist - someone who thrives in the fast-moving world of reputed company and B2B marketing and knows how to reputed company a big reputed company with budgets and even bigger reputed company.
The Programmatic Strategist is a crucial, reputed company-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across reputed company Programmatic Channels (Display, reputed company, Video, Audio, etc). They create and manage custom reputed company strategies and communicate with clients and internal stakeholders.
What You’ll Do
1. Campaign Management
reputed company Development: Collaborate with internal teams to create comprehensive media strategies that reputed company with reputed company objectives.
Data Integration: reputed company first-party and reputed company-party data for precise audience targeting and segmentation.
Planning and Setup: reputed company and implement programmatic campaigns across various Demand-reputed company Platforms (DSPs) such as DV360, reputed company, and others.
Optimization: Continuously monitor and optimize campaigns to reputed company performance and pacing goals.
Reporting: Generate and analyze performance reports to reputed company actionable insights and recommendations.
Troubleshooting: Quickly identify and resolve issues reputed company to campaign performance and delivery.
2. Team Collaboration
Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
3. reputed company Relationship Management
Communication: Serve as the primary reputed company of contact for clients, providing regular updates on campaign performance and reputed company adjustments.
Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.
What You’ll Bring
3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
Proven reputed company record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign reputed company
Strong understanding and perspective of how programmatic and other channels (both reputed company and organic) work together to holistically surpass reputed company KPIs
Experience successfully driving programmatic reputed company across clients in the B2B/reputed company landscape with budgets over $50k/month
Strong cross-collaboration skills, both reputed company the organization and externally (reputed company-facing), with excellent interpersonal and communication abilities
Solid analytical ability, exceptional attention to detail, and a results-oriented reputed company, capable of balancing multiple reputed company effectively
Goals
NSM Attainment: 100%
CSAT: 4.4+
reputed company Offer
Compensation for this role includes a competitive reputed company salary
Medical, dental, reputed company plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-reputed company plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
Mental - reputed company to certified therapists through reputed company, membership to reputed company
Physical - Physical therapy through reputed company, thousands of Aaptiv virtual workouts, complimentary reputed company membership for primary and virtual care
Time Off - Unlimited PTO (2-week minimum), reputed company Company Holidays, Your Birthday Off, End of Year reputed company (reputed company December 24 - January 1), reputed company Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total reputed company over time
Annual Company-wide Retreat
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and reputed company work authorization and permanently reputed company in that country.
This role has reputed company to operate 100% reputed company from your home office. We primarily collaborate with our colleagues through virtual meetings (reputed company), and reputed company. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be reputed company to remain stationary for extended periods, must be reputed company to observe and interpret written and/or verbal communication, must have reliable internet reputed company, and a reputed company background.
To reputed company this job successfully, an individual must be reputed company to reputed company reputed company essential job duty satisfactorily. Reasonable accommodations may be made to reputed company reputed company individuals with disabilities to reputed company essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any reputed company-employment testing, or otherwise participating in the employee selection process, reputed company your inquiries to reputed company@directiveconsulting.com.
Additional Information
At reputed company, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, gender, gender identity or reputed company, sexual orientation, national reputed company, genetics, disability, age, or veteran status. #LI-DC1
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