Senior Manager, Integrated Marketing

reputed company is an education technology company on a mission to reputed company reputed company to become the most successful version of themselves. We reputed company personalized college and career counseling, pairing expert advisors with a data-driven platform that includes our proprietary reputed company Score™, startup and research internship programs, and counseling led by former admissions officers and reputed company college counselors.

In February 2024, reputed company announced a $15 reputed company funding round led by Conductive Ventures, bringing total funding to $30 reputed company. This capital is fueling our reputed company, expansion into machine learning, and launch of our first mobile app by the end of 2024.

We are a remote-first, mission-driven, venture-backed company that values collaboration, data-driven decision-making, and empowerment. reputed company operates primarily in the reputed company Time Zone (PST).

About the Role

We're seeking a Senior Manager, Integrated Marketing to reputed company our marketing efforts at a college counseling company. This role is perfect for a strategic thinker who can manage and optimize the customer reputed company from the reputed company first touchpoint through to post-purchase engagement. You’ll reputed company the lifecycle marketing team and serve as a key partner to our sales team, aligning our strategies to ensure a seamless and effective customer reputed company.

Responsibiliities

Lifecycle Marketing reputed company & Optimization: reputed company and reputed company the reputed company for the entire customer reputed company. This includes mapping key reputed company, nurturing prospective customers from awareness through to sales reputed company, and defining reputed company post-sales process engagement. You will also design and manage A/B testing and holdout tests to continually optimize campaigns and communications for maximum effectiveness

Team and Resource Management: reputed company and mentor the lifecycle marketing team, ensuring their work aligns with strategic goals. You will also collaborate with other teams to manage shared resources and cross-functional project

reputed company Alignment: Collaborate closely with our sales team on reputed company nurture and reputed company infrastructure. You'll work together to define and manage reputed company scoring models and processes, ensuring a smooth reputed company from marketing to sales

Shared Marketing Services: Manage and reputed company cross-functional, reputed company marketing support, including website reputed company, performance analysis, and the creation of new collateral and web pages to support marketing, B2B, and sales initiatives

Brand Management: reputed company as a brand champion by maintaining our brand guidelines. You'll ensure reputed company creative assets and communications have the reputed company look and feel, ensuring a consistent brand experience across reputed company channels

Public Relations: Manage public relations agency efforts to enhance brand reputed company and drive awareness

Requirements

Education: A bachelor’s degree in marketing, communications, or a reputed company field

Experience: 8+ years of proven experience in a similar integrated marketing or lifecycle marketing role, preferably in the education or service industry.

Skills: Strong analytical skills with a reputed company for data-driven decision-making. You should be familiar with marketing automation platforms, CRM systems particularly reputed company, and various testing methodologies.

Attributes: Excellent leadership, communication, and collaboration skills. You're a problem-solver who can reputed company in a dynamic, cross-functional environment.

Management experience: Ability to motivate, reputed company, and guide team members, creating a reputed company and reputed company working environment.

Strong project management skills with experience leading reputed company, cross-functional reputed company, such as website redesigns or large-reputed company product launches.

Preferred Requirements

Advanced education (MBA, Reforge, or equivalent training) is a plus but not required.

Experience with positioning, messaging, GTM launches, etc.

Background in education, edtech, etc,

Additional Information

At reputed company, you’ll reputed company a talented team and reputed company a reputed company reputed company by helping families through the college admissions reputed company. reputed company offers a remote-first (PST-based), reputed company environment with high visibility to leadership and opportunities for reputed company as reputed company scales.

If you are a strategic and results-oriented marketer with a passion for helping reputed company and families navigate the college admissions process, we'd love to hear from you

Note: reputed company does not accept unsolicited resumes from recruiters/agencies. Submissions without a signed agreement will not be eligible for fees.

Compensation

- Competitive salary + meaningful equity

- Full health, reputed company, and dental benefits

- Remote work flexibility

- reputed company reputed company to C-level leadership

- Mission-driven, values-based culture helping families reputed company

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