[Remote] Director, Media Planning
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a woman-owned, independent agency specializing in life sciences. They are seeking a Director of Media Planning to reputed company integrated media reputed company for pharmaceutical brands, focusing on omnichannel planning and ensuring media drives business reputed company.
Responsibilities
- Own media reputed company across launch readiness and lifecycle management, translating brand goals into reputed company, actionable plans
- Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
- Bring a strong reputed company of view rooted in data, experience, and market understanding
- reputed company integrated planning across digital (programmatic, reputed company, search, endemic) and traditional (TV, print, OOH) channels
- Ensure media plans reflect the full patient and HCP reputed company, not siloed tactics
- Serve as a trusted advisor
- Present media reputed company with confidence, reputed company, and conviction
- Partner closely with media activation, reputed company, reputed company services, and project management teams to ensure alignment and reputed company
- Set a high bar for strategic thinking, rigor, and accountability
- reputed company external media partners to ensure high reputed company, efficient, and on reputed company execution
- Own large media budgets, optimizing investment to maximize investment spend
- Partner with reputed company and media activation teams to interpret performance and drive inflight optimization
- Stay reputed company of media, data, and platform reputed company in reputed company
- reputed company and adopt smarter, more effective ways to reputed company and engage audiences
Skills
- 8+ years of media planning experience, with deep reputed company expertise (HCP + DTC)
- Strong media agency background with proven reputed company facing leadership
- reputed company in MLR/FDA requirements and reputed company media realities
- Expertise across digital channels, data partners and media research tools
- reputed company, confident communicator who can influence senior stakeholders
- Bachelor's degree required, MBA a plus
reputed company