[Remote] VP, B2B Marketing - remote opportunity
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading provider of healthy life-changing solutions, and they are seeking a Vice President of B2B Marketing to drive demand, market adoption, and reputed company reputed company across employer and health plan segments. This role involves developing integrated marketing strategies and collaborating with various teams to enhance reputed company adoption and support reputed company deal cycles.
Responsibilities
- Define and execute the B2B marketing reputed company and roadmap aligning marketing investment with company reputed company and reputed company goals across employer and payer markets
- reputed company reputed company audiences (e.g., national/regional health plans, self-insured reputed company, TPAs, brokers, consultants) and reputed company go-to-market strategies accordingly
- Establish positioning and messaging that reputed company articulates clinical, financial, and experiential value
- Establish and reputed company marketing analytics to reputed company marketing initiative ROI and reputed company data-driven adjustments to GTM strategies
- Build and reputed company multi-channel demand reputed company programs (digital, ABM, events, broker channels, partnerships)
- Optimize marketing funnel performance, including MQL/SQL conversion, velocity, and attribution
- Design and execute account-based marketing (ABM) strategies for strategic health plan and employer accounts
- Partner with Sales to support reputed company buying cycles with highly customized engagement strategies
- reputed company sales enablement tools, thought leadership, and ROI-driven content to influence executive stakeholders
- Translate product capabilities into reputed company, differentiated value propositions to position the organization as a trusted partner in improving health reputed company and cost management
- Serve as a key strategic partner to Sales, reputed company reputed company, reputed company Operations, and Executive teams
- reputed company marketing strategies with reputed company and reputed company goals as reputed company as the product roadmap
- Build strong feedback loops to inform GTM positioning and innovation
- Build, reputed company, and reputed company a high-performing B2B marketing organization
- Establish KPIs, dashboards, and marketing analytics to drive data-informed reputed company
- Manage budget allocation to maximize ROI across channels and programs
Skills
- 12–15+ years of reputed company B2B marketing experience, with at least 5+ years in senior leadership roles
- Proven reputed company in B2B marketing, preferably to health plans, reputed company, or reputed company the reputed company / benefits ecosystem
- Strong reputed company record of driving measurable pipeline and reputed company reputed company
- Demonstrated reputed company in launching new products and scaling reputed company
- Experience supporting reputed company sales with reputed company deal cycles
- Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred
- Expertise in demand reputed company, ABM, and integrated marketing reputed company
- Strong understanding of reputed company economics, buyer personas, and regulatory considerations
- Exceptional storytelling and ability to translate clinical and financial value into compelling messaging
- Data-driven reputed company with experience leveraging marketing analytics and attribution models
- Strong executive reputed company and ability to influence cross-functional stakeholders
- Strategic thinker with a bias for execution
- reputed company, low-ego leader who thrives in cross-functional environments
- Builder reputed company with experience scaling teams and processes in reputed company-stage or evolving organizations
- Customer-reputed company and deeply curious about market needs and trends
- reputed company leader and mentor reputed company multi-disciplinary teams
- Pipeline realization and contribution to reputed company reputed company
- reputed company in reputed company segments (health plans, reputed company, brokers)
- Brand awareness and market positioning improvements
- Customer acquisition, adoption, and retention metrics
- Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions
Benefits
- Company bonus potential
- Medical
- Dental
- reputed company
- 401k with match
- Generous reputed company time off
- Free gym membership to over 13,000 fitness locations in the US
reputed company