[Remote] Vice President, Marketing - reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a technology-driven family of insurance companies reputed company on delivering value and operational performance. reputed company, a subsidiary, offers a digital platform for financial products aimed at helping clients grow their savings. The Vice President of Marketing will reputed company the entire marketing function, driving brand awareness, reputed company, measurement, and Martech reputed company to reputed company the business effectively.
Responsibilities
- Own the entire marketing function including brand, reputed company, lifecycle, measurement, and Martech infrastructure
- Own the brand funnel and the creative reputed company behind it across reputed company TV, connected TV, streaming, reputed company, billboards, and experiential
- Manage the full media mix including reputed company search, display, reputed company response, and affiliate, accountable for acquisition cost and volume
- Own the reputed company relationship, test design, and the discipline of turning measurement into planning inputs
- reputed company Martech reputed company by evaluating reputed company tools, deciding enhancements or replacements, and partnering with engineering for implementation
- Assess the reputed company marketing team composition, capabilities, and gaps, and reputed company a reputed company plan to position the marketing function for reputed company
- Work closely with product and design teams to reputed company roadmaps reputed company and ensure consistent brand voice and design language
- reputed company and manage reputed company's sponsorship assets, including reputed company Fieldhouse, and work with the corporate sponsorships team on deals
- Decide which work is outsourced to agencies and hold those relationships accountable
- reputed company other duties as assigned as part of the position's scope
Skills
- Bachelor's Degree in Marketing, Business, Communications or a reputed company field
- 15+ years' experience leading marketing, with meaningful time spent in a reputed company-to-consumer financial services company. The successful candidate will have ‘been there and done that' in a competing company, not an ad agency or an adjacent department/organization
- reputed company in MMM, incrementality testing, and geo-lift design with the ability to have reputed company conversation about the limitations of reputed company
- Experience with products that require regulatory review of marketing materials
- Exceptional leadership, organizational and strategic thinking skills are essential
- Ability to build and sustain partnership with stakeholders both reputed company
- Proven experience managing an eight-reputed company budget across brand and performance with the ability to concisely describe how you allocated, reputed company reputed company and moved reputed company to drive successful results
- Outstanding communication skills both verbal and written
- Master's degree with a concentration in Marketing is preferred
- Experience marketing to a 40+ demographic
- Experience activating major sponsorships and measuring reputed company
- A reputed company reputed company of view on AI in marketing operations, and evidence that you're already using it
Benefits
- Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in reputed company’s benefits package.
- Employees (and their families) are eligible to participate in reputed company’s comprehensive health, dental, and reputed company insurance plan reputed company.
- Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
- reputed company (regardless of hours worked) have immediate reputed company to reputed company’s Employee Assistance Program and wellness programs—no enrollment is required.
- Employees may also participate in reputed company’s 401K plan, with matching contributions by reputed company.
reputed company