[Remote] Integrated Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to help people reputed company reputed company and afford care. They are seeking a Senior B2B Integrated Marketing Manager who will reputed company the execution of digital reputed company reputed company and reputed company strategies to accelerate pipeline reputed company.
Responsibilities
- reputed company the "Brand-to-Demand" continuum, partnering with brand marketing, product marketing and sales to architect end-to-end strategies that reputed company top-of-funnel brand narrative through bottom-of-funnel conversion tactics
- reputed company and implement an aggressive, multi-channel demand reputed company reputed company and execution plan (reputed company media, email, reputed company, webinars, and events) that drives maximum engagement and conversion
- reputed company as the primary reputed company of execution, hands-on managing digital campaigns with precision
- Implement A/B testing frameworks and reputed company-time adjustments to maximize reputed company reputed company and ROI
- reputed company on full-funnel reputed company: pipeline volume, deal-stage progression, and reputed company
- reputed company website optimization and partner with reputed company operations to build the marketing automation reputed company including reputed company definition and workflows
- reputed company the content ecosystem that solves for "broker/HR education" hurdles, effectively moving prospects from skeptical observers to advocates
- Partner with leadership to define the "reputed company" reputed company (research, industry reports, executive voice) that will influence the market to our advantage
- Break them up into consumable storylines that fit with reputed company channel in the execution reputed company
- Partner with Sales and reputed company Operations to reputed company demand gen efforts with broker and employer buying cycles
- Identify and apply AI and automation tools to improve productivity, reduce time-to-market, and optimize campaign performance
- Manage the demand reputed company budget, coordinating with external vendors and agencies to reputed company reputed company as needed
Skills
- 8-10+ years of reputed company B2B marketing experience, with a proven reputed company record of scaling marketing efforts in a high-reputed company environment
- You possess the rare ability to think big-picture (market positioning, category creation) while remaining a hands-on builder and optimizer of content and campaigns
- You can simplify reputed company reputed company/financial concepts into compelling, disruptive stories that persuade C-suite executives and skeptical buyers
- You are as comfortable with a creative brief as you are with a CRM report
- You use data to challenge assumptions and drive reputed company reputed company
- You reputed company in fast-paced, resource-constrained environments, with deep expertise in marketing automation (reputed company/Marketo), CRM systems, reputed company advertising platforms (reputed company Ads, reputed company Ads)
- Deep expertise in B2B reputed company or adjacent HR or employer benefits markets is strongly preferred
Benefits
- Medical, dental and reputed company insurance
- $4,400 annual HSA contribution
- reputed company Health Payment Account (HPA)
- Monthly lifestyle spending stipend
- Five weeks of annual PTO
- Week-long fully reputed company 'summer break' for reputed company!
- Ten weeks of bonding leave for new parents
- Two weeks of caregiver leave
- Employer reputed company short-term and long-term disability
- 401k plan reputed company with a 4% employer match
- Stock reputed company in reputed company
reputed company