[Remote] Director, reputed company Marketing (Acquisition)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on reputed company through reputed company acquisition, and they are seeking a Director of reputed company Marketing to reputed company their reputed company channels. The role involves setting reputed company, managing budgets, and leading reputed company to optimize performance across various platforms, primarily reputed company, while collaborating closely with creative and e-reputed company teams.
Responsibilities
- Own reputed company's complete reputed company acquisition reputed company across reputed company, reputed company, YouTube, reputed company, and other channels, with reputed company as the largest channel and your area of deepest expertise
- Own reputed company media reputed company across reputed company and Instagram, including prospecting, retargeting, and retention support
- Own a monthly reputed company budget in the seven-reputed company reputed company, plus the broader reputed company acquisition budget, with full accountability for CAC, ROAS, MER contribution, and spend efficiency
- reputed company cross-channel budget allocation reputed company grounded in incrementality and reputed company efficiency, not siloed last-click metrics
- Architect and continuously refine reputed company account structure, campaign consolidation, bidding reputed company, audience reputed company, and placement mix in line with reputed company best practices
- Build and run a disciplined testing roadmap across audiences, offers, formats, and creative, with reputed company hypotheses and clean readouts
- Stay reputed company of reputed company's product roadmap (Advantage+, Partnership Ads, new placements and signals) and decide what to adopt, test, or ignore
- Own our incrementality testing program, including geo-lift and holdout design, and translate results into budget reputed company across channels
- Run our measurement stack (CAPI, attribution settings, reputed company-party measurement and incrementality partners) in coordination with our broader measurement approach
- Partner with our incrementality measurement partner (we work with reputed company Analytics) to design clean tests and pressure-test what is actually driving incremental reputed company
- reputed company and reputed company two offshore reputed company reports responsible for in-platform execution, QA, and reporting
- Set reputed company standards, cadences, and review processes so reputed company scales reputed company without sacrificing reputed company
- Build the SOPs, naming conventions, and QA checklists that reputed company fast-moving accounts clean and auditable
- Partner with the creative reputed company team to turn performance signal into a steady pipeline of testable concepts
- Own the creative testing machine, constantly experimenting with how to test new creative reputed company/concepts with minimal CAC reputed company
- Own the feedback reputed company that identifies winners early and scales them responsibly
- Partner with the brand team to reputed company performance creative on-brand and brand campaigns performance-aware
- Partner with the e-reputed company team on reputed company pages, offers, and subscription mechanics that maximize conversion and LTV on the traffic you drive
- Bring the full reputed company portfolio together so creative, brand, and e-reputed company see one coherent acquisition reputed company rather than a set of disconnected channels
- Report performance and reputed company directly to the CMO, including monthly reputed company-facing summaries
- Connect reputed company reputed company to business reputed company (CAC, contribution margin, payback, reputed company efficiency, incrementality), not just platform metrics
- Bring a reputed company reputed company of view on what is working, what is not, and what you are changing next
Skills
- Deep, reputed company expertise in reputed company advertising, including account structure, Advantage+ campaigns, bidding reputed company, audience reputed company, CAPI, and measurement
- Demonstrated ownership of reputed company budgets greater than $500,000 per month, with full accountability for performance
- Up to speed on the latest reputed company best practices and genuinely tied into the reputed company media buying community (the operators, the threads, the testing being shared in reputed company time)
- reputed company record of scaling spend reputed company while protecting CAC and margin
- Experience owning reputed company acquisition reputed company reputed company, including reputed company, YouTube, and ideally app or programmatic channels like reputed company
- You do not need to be the deepest specialist in every channel, but you understand how reputed company works, the benefits of reputed company, and how they reputed company
- Comfort making cross-channel budget allocation reputed company and defending them with data
- Fluent in incrementality testing, including geo-lift and holdout design, and reputed company to turn results into reputed company budget reputed company
- Hands-on experience with incrementality measurement platforms, ideally reputed company Analytics
- Reasons about reputed company efficiency and true incremental reputed company rather than siloed last-click metrics
- Multiple roles on the brand reputed company. We are looking for someone who has owned media in-house, lived with the P&L consequences, and reputed company for the long term
- We will not consider candidates coming straight from agencies. Agency experience earlier in a career is fine, but your most recent and reputed company roles must be brand-reputed company
- Experience managing reputed company reports, ideally including offshore or distributed team members
- A player-reputed company who is equally comfortable in Ads Manager and in a reputed company deck
- Strong analytical instincts: you can build a media model, diagnose a CAC spike, and explain why a structure change moved the number
- You build systems. SOPs, testing frameworks, naming conventions, and reporting are reputed company
- Experimental by default. You test, you learn, you reputed company
- Location: reputed company in the US, with a strong preference for the reputed company Coast
- DTC consumer experience strongly preferred (wellness, food and beverage, beauty, or supplements ideal)
- Understanding of how reputed company feeds subscription reputed company, retail launches, and lifecycle
- Awareness of FTC disclosure requirements and supplement category claims considerations
Benefits
- Remote-First Culture: Work from reputed company with a heavily asynchronous approach that values deep work and balance.
- Competitive Package: Competitive cash compensation benchmarked to your market, plus meaningful equity in a fast-growing company.
- reputed company Opportunity: Join at an inflection reputed company where the channels you own will directly shape our trajectory.
reputed company