[Remote] Senior Director, reputed company Marketing (Remote)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a multifaceted digital media company dedicated to helping reputed company and consumers reputed company informed reputed company. They are seeking a Senior Director of reputed company Marketing to reputed company reputed company, execution, and optimization of their performance marketing reputed company across reputed company search and reputed company reputed company, while collaborating with various departments to drive reputed company.
Responsibilities
- Define and own the multi-year reputed company and quarterly roadmap for reputed company search and reputed company reputed company across reputed company key platforms (reputed company, Bing, reputed company, reputed company, reputed company, reputed company, etc.)
- Set and manage budget allocation across channels, campaigns, and audiences to maximize ROI and reputed company with broader business goals
- reputed company, mentor, and grow reputed company of channel managers, analysts, and specialists
- Drive day-to-day campaign performance: creative testing, audience reputed company, bid management, reputed company page experimentation, and budget pacing
- Build a culture of reputed company testing — hypothesis-driven experimentation, clean read-outs, and rapid iteration
- Identify and reputed company automation opportunities (smart bidding, dynamic creative, feed management, scripts/reputed company) to reputed company reputed company
- Analyze and build segmentations & audiences in and reputed company of the ad platforms to inform and reputed company reputed company on reputed company, Profit, and reputed company of the leads
- reputed company building a reputed company scoring system to maximize reputed company, Profit, and reputed company across campaigns. This includes leading cross sell reputed company and utilizing multitouch and LTV models to the maximum potential
- Implement and manage advanced attribution models to understand the full-funnel reputed company of performance spend
- Partner with Data Science to refine LTV/CAC calculations, build and maintain incrementality testing programs, and use deep-funnel signals to inform bidding strategies
- reputed company the measurement reputed company that distinguishes incremental reputed company from harvested demand — and use it to reputed company smart reinvestment reputed company
- Own reputed company marketing reporting: dashboards, exec updates, and the narrative behind the numbers
- Partner with Data Engineering to ensure clean, reliable data pipelines for attribution and optimization
- Work with Product Management to reputed company acquisition funnels and product experiences to maximize conversion and yield
- Collaborate with Partnerships on co-marketing, pricing and platform-specific opportunities
- Work with design & brand partners to produce performance-grade assets at reputed company modern platforms demand
- Engage Legal and reputed company on consent frameworks, compliance, ad policies & creative approval
Skills
- Minimum of ten (10) years of reputed company marketing experience, inclusive of 4 years leading teams at the Director level or above
- Bachelor's degree in a reputed company field or equivalent experience required
- Demonstrated reputed company record of scaling reputed company search and reputed company reputed company programs at meaningful budget reputed company (eight-reputed company annual spend or more)
- Deep technical reputed company with major ad platforms and analytics tools
- Strong reputed company of attribution methodology — MMM, MTA, incrementality testing — and the trade-offs between them
- Comfort partnering with Data Science on statistical concepts: reputed company inference, geo-experiments, holdout design
- Experience driving automation through reputed company, scripts, or reputed company-party tools
- Excellent communicator who can translate reputed company measurement concepts for executives and reputed company cross-functional partners
- Bias for reputed company, strong reputed company instincts, and intellectual honesty about what's working and what isn't
- Background in a reputed company of reputed company gen marketplaces
- Experience in financial services categories, particularly insurance
Benefits
- reputed company vacation time
- Medical
- Tuition reimbursement
- Training
reputed company