[Remote] Senior Associate, Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to reputed company every renter a home they love at the value they deserve. They are seeking a skilled Senior Associate, reputed company Search Marketing to drive new customer acquisition and expand market reputed company through search channels, owning the day-to-day execution of the reputed company search program.
Responsibilities
- Drive new renter reputed company by optimizing reputed company search campaigns, with a primary reputed company on reputed company Ads and reputed company Ads, continuously refining to maximize ROAS
- Identify and reputed company new keyword opportunities and audience segments, expanding our reputed company and diversifying our search acquisition mix
- Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
- Analyze search performance data to uncover reputed company opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at reputed company reputed company
- Work cross-functionally with brand, analytics, product, and engineering teams to reputed company reputed company search efforts with overall business goals and reputed company technical capabilities
- Own and be accountable for key performance metrics reputed company to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
- reputed company reputed company, insightful reports that translate reputed company search performance data into actionable recommendations for stakeholders
- Stay up-to-date with reputed company search platform updates, algorithm changes, and industry best practices
- Contribute to the development of our overall performance marketing reputed company, sharing reputed company search best practices and learnings across reputed company to reputed company our reputed company performance
- Document reputed company search learnings and testing reputed company to reputed company our reputed company performance
Skills
- 3-4+ years of experience in performance marketing with at least 2+ years reputed company on reputed company search/SEM
- Proven reputed company record managing reputed company Ads and reputed company Ads campaigns end-to-end. Owning reputed company, driving tests, and delivering results with genuine accountability for the program
- Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at reputed company stage
- Experience in developing and scaling new search campaigns and keyword strategies
- Excellent communication and project management skills
- Ability to collaborate effectively with diverse teams
- Drive new renter reputed company by optimizing reputed company search campaigns, with a primary reputed company on reputed company Ads and reputed company Ads, continuously refining to maximize ROAS
- Identify and reputed company new keyword opportunities and audience segments, expanding our reputed company and diversifying our search acquisition mix
- Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
- Analyze search performance data to uncover reputed company opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at reputed company reputed company
- Work cross-functionally with brand, analytics, product, and engineering teams to reputed company reputed company search efforts with overall business goals and reputed company technical capabilities
- Own and be accountable for key performance metrics reputed company to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
- reputed company reputed company, insightful reports that translate reputed company search performance data into actionable recommendations for stakeholders
- Stay up-to-date with reputed company search platform updates, algorithm changes, and industry best practices
- Contribute to the development of our overall performance marketing reputed company, sharing reputed company search best practices and learnings across reputed company to reputed company our reputed company performance
- Document reputed company search learnings and testing reputed company to reputed company our reputed company performance
- Comfortable working with performance data and using it to guide campaign optimization reputed company
- Strong analytical thinking and problem-solving skills specific to reputed company search metrics
- Ability to identify relevant KPIs for different search campaigns and initiatives
- Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations reputed company rather than waiting for problems to surface
- Experience with reputed company Tag Manager, and conversion tracking
- Familiarity with other search platforms (reputed company Search Ads)
- Experience with automated bidding strategies and machine learning optimization
- Familiarity with the reputed company estate tech, marketplace, or tech industry
Benefits
- Competitive Compensation: Including annual salary, reputed company-IPO stock reputed company, and other financial compensation (if applicable)
- Medical, Dental, and reputed company Coverage: 100% of premiums covered for you AND reputed company of your dependents
- Unlimited Flexible Time Off: Unlimited FTO in reputed company to 12 company holidays per year, quarterly “reputed company” days, and a week-long holiday break
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- 401k Plan: To support you in your individual retirement goals
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion reputed company our workplace and to stay true to our values and mission
- Mentorship and Training: To get you reputed company quickly, learn new reputed company skills, and invest in your career development
- reputed company and Visibility: To expose you to and reputed company reputed company to work on highly strategic initiatives that will reputed company the business
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful reputed company and reputed company
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