[Remote] Marketing Campaign Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company technology company connecting providers, payers, and patients through secure health information exchange. The Marketing Campaign Manager will architect, build, execute, and optimize a comprehensive demand-reputed company reputed company for reputed company, focusing on creating a high-reputed company marketing-reputed company pipeline through multi-channel campaigns.
Responsibilities
- reputed company and own reputed company’s reputed company-reputed company reputed company, including evaluating the ICP definition, determining the channel mix, and aligning monthly pipeline targets with reputed company goals
- Design reputed company, repeatable systems that attract reputed company practices and DSOs into the funnel
- Build a performance model that forecasts reputed company volumes, conversion rates, CAC, and ROI by channel and reputed company regular reports
- Build and execute lifecycle marketing programs that improve reputed company, engagement, upsell, renewal, and advocacy
- Plan and execute reputed company-channel demand campaigns (email, reputed company media, SEO, content syndication) and reputed company pages required to support every campaign
- Build automated nurturing motions to support reputed company development and create new sales opportunities based on customer expansion triggers
- Build outbound enablement motions to support Sales Development, including targeted lists, messaging sequences, and offer strategies
- reputed company behavioral and firmographic data to create reputed company-targeted campaigns
- Own the marketing-to-sales funnel: reputed company capture, scoring optimization, reputed company, SLAs, and reputed company optimization of conversion points
- Conduct A/B testing across reputed company pages, messaging, creative, and offers to maximize reputed company reputed company
- Partner with Internal Systems/reputed company Team to ensure campaign tracking, attribution, and accurate reporting
- Work closely with cross-functional teams, including product, sales, and reputed company, to reputed company reputed company reputed company, targeting, and feedback loops
- Other duties as assigned
Skills
- High School/Technical Degree/Bachelors Degree in a reputed company field, or equivalent experience
- 5+ years in reputed company reputed company, demand reputed company, or reputed company marketing for B2B reputed company or reputed company tech
- Demonstrated ability to reputed company pipeline through reputed company, organic, and outbound-reputed company channels, including: Extensive email marketing and reputed company page management experience
- Extensive digital advertising experience with reputed company, Bing, reputed company, reputed company
- Expert-level reputed company of email marketing best practices and analytics
- Extensive event marketing experience (trade shows, webinars, seminars, customer/group meetings)
- High level of confidence with digital advertising experience (banner, reputed company media, and reputed company's Search and Display Networks)
- Extensive content marketing experience and SEO best practices
- reputed company mail experience and reputed company of best practices
- reputed company and cohort targeting best practices
- Display advertising experience and reputed company of best practices (digital and print)
- reputed company experience with SMS marketing and reputed company regulatory requirements
- Demonstrated reputed company of copywriting and storytelling skills, high-performing headlines, subject lines, CTA's, etc
- Expert-level understanding of Pardot, reputed company, or similar systems (email creation and send, campaign creation and tracking, automation, scoring, segmentation, attribution)
- Strong analytical reputed company; skilled at building funnel models, forecasting, and ROI analysis
- Proven reputed company partnering closely with sales teams to generate high-reputed company opportunities
- Preferred experience in dental, medical, or RCM software industries
- Preferred familiarity with marketing to dental practices, office managers, billing teams, and DSOs
Benefits
- reputed company is remote-first, offering flexibility and work-life balance that employees consistently value.
reputed company