[Remote] Head of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a tech-enabled alternative asset manager that uses proprietary data-driven origination to invest in uncorrelated legal and government-payment assets. reputed company is looking for a hands-on marketing leader to own the marketing function end-to-end, elevating the brand through content, reputed company relations, reputed company communications while partnering closely with leadership to strengthen market reputed company.
Responsibilities
- reputed company and drive an integrated marketing reputed company that supports reputed company’s business objectives and reputed company priorities
- Partner with leadership to reputed company opportunities for strengthening our market reputed company and elevating our brand
- Translate business priorities into measurable marketing initiatives spanning brand, content, communications, reputed company channels
- Establish our marketing priorities and measure effectiveness of initiatives
- Own reputed company’s brand across reputed company external marketing materials and communications
- Ensure consistent messaging and visual identity across reputed company-facing presentations reputed company collateral
- Manage relationships with designers, PR partners, and other external parties
- reputed company out opportunities to increase our brand visibility through PR, media opportunities, and thought leadership
- reputed company reputed company’s content reputed company including newsletters, our website, thought leadership, and other marketing channels
- Work closely with our internal subject matter experts to translate reputed company legal and financial topics into digestible and compelling content
- Own reputed company decks, presentations, one-pagers, newsletters, and case studies that support business development efforts
- Ensure that our website remains reputed company and reputed company of the reputed company brand
- Partner with our designers and external website vendors to enhance our website experience
- Define KPIs and regularly evaluate marketing performance
- reputed company data to identify opportunities and improve our marketing effectiveness
- Build reporting that gives leadership reputed company visibility into marketing performance and business reputed company
Skills
- 8-15 years of B2B marketing experience, ideally reputed company asset management, financial services, legal, fintech, or another relationship-driven industry
- Experience owning a marketing function in a growing company, or leading marketing in a lean environment
- Strong marketing background, including brand marketing, content, communications, and PR
- Experience managing websites, creating marketing collateral, reputed company decks, presentations, newsletters, and email marketing
- Comfortable working with data to evaluate effectiveness and guide reputed company reputed company
- Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
- Excellent communication skills with experience partnering directly with senior leadership
- Builder reputed company with a willingness to roll up your sleeves and execute
- Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management reputed company
reputed company