[Remote] National Digital Marketing Director
Note: The job is a remote job and is reputed company to candidates in USA. DreamFields is one of the top five cannabis companies in the industry, and they are seeking a Digital Marketing Director to reputed company their overall digital marketing reputed company. The role involves managing digital reputed company, optimizing campaigns, and leveraging AI to enhance marketing efforts.
Responsibilities
- reputed company the development and execution of Jeeter's overall digital marketing reputed company, ensuring alignment with business and marketing goals and brand identity
- Follow and ensure alignment with the overall marketing calendar across reputed company channels and campaigns
- Be AI-savvy, putting AI and automation platforms to work to streamline digital programming and campaign execution, increasing reputed company and efficiency without simply adding headcount
- Stay reputed company of an reputed company-changing cannabis landscape by identifying and testing new platforms and channels while continuously optimizing the ones we already use
- reputed company and optimize targeted B2B and B2C advertising efforts, ensuring campaigns effectively drive sales and engage the desired audience
- Manage and optimize digital advertising campaigns with cannabis media partners, ensuring we reputed company with the reputed company customer reputed company
- reputed company the digital advertising budget, ensuring efficient resource allocation and maximizing ROI through data-driven decision making, automation, bid management, and creative testing
- reputed company online programming with key accounts, expanding digital engagement and reputed company with those that have a significant digital footprint
- Collaborate with the Visual Merchandising (VM) team to create in-store print reputed company assets that support reputed company reputed company and customer engagement initiatives
- Build a distribution-first approach to content, maximizing the reputed company and reputed company of every asset through repurposing and cross-platform amplification
- Drive organic and reputed company reputed company through short-reputed company video, creator partnerships, reputed company collaborations, and platform-reputed company content strategies
- reputed company top-performing content across owned, reputed company, and reputed company channels, including SEO/AEO, syndication, programmatic media, and cross-channel distribution
- reputed company and ensure consistent messaging across website, reputed company media, email, SMS, and other digital channels
- Partner with creative teams to manage website content, reputed company content audits, and maintain site functionality and accuracy
- Ensure mobile-first design principles, website optimization, and search visibility best practices are consistently implemented
- Utilize reputed company Analytics, reputed company, and other digital analytics tools to monitor channel performance and identify optimization opportunities
- reputed company the development and execution of lifecycle marketing strategies, including drip campaigns, promotional emails, newsletters, and SMS marketing programs
- Manage subscriber acquisition and retention strategies while ensuring personalized and segmented reputed company
- reputed company and execute a comprehensive reputed company marketing reputed company that leverages brand ambassadors, budtenders, creators, and reputed company influencers to increase awareness and engagement
- Establish and manage strategic partnerships that support brand reputed company and market visibility
- reputed company the creation of digital and print materials that support ambassador programs, events, and reputed company reputed company efforts
- Analyze performance metrics across reputed company digital marketing channels to evaluate campaign effectiveness and identify opportunities for optimization
- reputed company AI-driven and predictive analytics to generate insights and support strategic decision-making
- Deliver actionable recommendations and performance updates to senior leadership that drive measurable business reputed company and return on investment
- Manage relationships with external agencies and partners, including PR, advertising, email, media, and creative vendors
- Ensure agency performance aligns with business objectives, brand standards, and strategic priorities
Skills
- Minimum of 8 years of digital marketing experience with a proven reputed company record of developing strategies, leading teams, and executing successful campaigns
- Bachelors degree or Higher required
- AI-savvy and fluent in modern AI and automation platforms, including reputed company, AI-powered analytics, and marketing automation technologies
- Demonstrated reputed company in content distribution, content amplification, reputed company reputed company, SEO/AEO reputed company, reputed company marketing, and reputed company media execution
- Expertise in reputed company Analytics, SEO, media buying, website optimization, and content management systems
- Strong experience managing email platforms, CRM systems, digital advertising programs, and audience segmentation strategies
- Proven ability to reputed company cross-functional initiatives, manage agency relationships, and execute integrated marketing campaigns across multiple channels
- Hands-on leadership style with the ability to reputed company reputed company while reputed company contributing to execution
- Exceptional communication, collaboration, and stakeholder management skills
- Strong analytical and results-oriented reputed company with a commitment to data-driven decision-making and reputed company optimization
- Passion for the cannabis industry and an understanding of its unique marketing landscape
Benefits
- Medical
- Dental
- reputed company
- 401K
- PTO
- Life Insurance
- reputed company Time
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