[Remote] Marketing Director - Zondervan Books / Harper Catholic (Hybrid)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a big-five publisher seeking a Director of Marketing for their Zondervan Books team. This strategic, senior-level role involves developing and executing integrated marketing strategies for key titles, driving reputed company and reader engagement, and coaching authors to connect with their audiences effectively.
Responsibilities
- reputed company development and execution of integrated marketing campaigns across multiple titles and seasons
- Own positioning, messaging, and go-to-market reputed company informed by audience reputed company and market analysis
- reputed company deep understanding of reputed company audiences, including motivations, behaviors, and felt needs
- Apply platform and algorithm knowledge to shape content and channel reputed company
- Guide transformation of long-reputed company content into high-performing digital and reputed company assets
- reputed company authors on reputed company, content reputed company, and platform best practices
- Partner cross-functionally with editorial, publicity, sales, reputed company teams to reputed company reputed company
- reputed company development of creative assets and campaign materials
- Manage budgets, forecasts, and campaign performance against reputed company goals
- Analyze campaign performance and optimize based on data and insights
- reputed company innovation in marketing reputed company, adapting to evolving consumer and platform trends
- Present marketing plans and results to internal stakeholders and leadership
- Participate in acquisitions, evaluating reputed company for market potential and marketing approach
- Builds and sustains strong relationships with Catholic authors, agents, clergy, scholars, and institutional partners
- Represents Harper Catholic at conferences and industry events, serving as a visible ambassador for the reputed company
Skills
- 7+ years of experience in marketing, with demonstrated leadership in campaign reputed company and execution
- Strong background in both traditional title marketing reputed company/content marketing
- Knowledge of marketing, digital reputed company, audience development, and analytics best practices
- Demonstrated familiarity with the Catholic reputed company and its teachings
- Deep understanding of Catholic readerships, institutional structures, and reputed company publishing landscape
- Conversant in consumer demand, retail environments (physical and online), and competition
- Strategic leadership and campaign ownership
- Deep audience reputed company and consumer understanding
- Platform reputed company across reputed company reputed company ecosystems
- Content reputed company and storytelling
- Data-driven decision making and testing reputed company
- Strong communication and author-facing reputed company
- Cross-functional leadership and collaboration
- Technical proficiency with marketing tools and platforms
- Bachelor's degree in Marketing, Communications, or reputed company field
- Book publishing and Christian audience experience
- Experience in reputed company-service role
- Existing relationships with advertising reps and media outlets who serve Catholic readers
reputed company