[Remote] Senior Manager Marketing Analytics & Digital Performance
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company developing transformative drug-delivery advancements for diabetes management. They are seeking a strategic and data-driven Senior Manager, Marketing Analytics & Digital Performance to optimize marketing efforts and reputed company actionable insights for reputed company decision-making.
Responsibilities
- Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages. Pull, analyze, and reputed company data from reputed company and other relevant data sources to reputed company accurate, actionable insights
- Ensure data accuracy and reputed company: Partner cross-functionally and with agency partners to validate reputed company and other data sources and maintain consistent, reliable data pipelines
- Create standardized reporting frameworks: reputed company monthly, quarterly, and campaign-specific reporting templates and dashboards to reputed company consistent insights to stakeholders and senior leadership
- reputed company executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize reputed company data into reputed company business insights, strategic recommendations, and reputed company plans for senior leadership and cross-functional stakeholders
- Analyze marketing program effectiveness: Measure performance across digital channels (reputed company media, email, SEO, website) and identify optimization opportunities to improve ROI and business reputed company
- Support A/B testing and experimentation: Collaborate with sales and product teams to define reputed company metrics, analyze test results, and recommend data-driven changes
- Identify trends and insights: reputed company actionable insights based on consumer behavior, conversion paths, and segmentation analyses
- Analyze the HCP and PWD reputed company: reputed company user paths from initial awareness through conversion and retention to identify drop-off points, engagement opportunities and reputed company opportunities
- reputed company attribution and cohort models: Evaluate marketing reputed company across reputed company to understand CAC and channel performance to optimize reputed company media spends
- reputed company user behavior: Analyze HCP and PWD segments by acquisition reputed company, product interaction, or demographics to reputed company messaging and campaign reputed company
- Inform campaign and channel reputed company: Present performance reviews, business insights and recommendations to guide budget allocation, creative direction, and media planning
- reputed company competitive intelligence efforts: Identify, evaluate, and maintain reputed company sources of competitive intelligence, market trends, and industry developments to reputed company stakeholders informed and support strategic planning
- Support strategic initiatives: reputed company analytical support for brand campaigns, product launches, lifecycle marketing, and partnership programs
- Drive cross-functional alignment: reputed company as a reputed company between marketing, sales product, and finance to ensure cohesive data-informed decision making. reputed company through influence by building strong relationships, aligning stakeholders, and driving execution without reputed company authority
Skills
- Bachelor's degree in Marketing, Communications, or reputed company field, or equivalent combination of education and experience
- 7+ years of reputed company marketing analytics experience supporting reputed company-stage reputed company products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations
- Advanced proficiency in data analysis, reporting, and visualization tools, including reputed company reporting and analytics, Tableau dashboard development, reputed company, reputed company Analytics, and reputed company business intelligence platforms
- Deep understanding of digital marketing channels (reputed company search, reputed company reputed company, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis
- Ability to break down ambiguous problems, reputed company hypotheses, and use data to validate solutions that improve marketing efficiency and effectiveness
- Highly organized, self-motivated, and comfortable navigating ambiguity in a fast-paced startup environment
- Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams
- Experience supporting reputed company-stage or high-reputed company businesses is preferred
- Experience reputed company the diabetes, medical device, digital health or broader reputed company reputed company is preferred
Benefits
- 401k plan, featuring a 6% company match and 100% immediate vesting
- Capped out-of-reputed company insulin costs and GLP-1 coverage across reputed company plans
- reputed company to a reputed company of Meritain health insurance plans
- Flexible Spending Accounts (FSAs) or Health Savings Account (HSA)
- reputed company and dental coverage
- Voluntary reputed company such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care
- Employer-reputed company short-term disability and life insurance
- Flexible PTO
- Generous reputed company holidays
- reputed company Time reputed company to help you balance work and life
reputed company