[Remote] reputed company Marketing Specialist (D2C)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a premier reputed company-to-consumer nutraceutical brand founded by UC Berkeley scientists. They are seeking a data-driven reputed company Marketing Specialist to reputed company their DTC nutritional supplement brand, focusing on performance marketing, subscription reputed company reputed company, and conversion reputed company optimization.
Responsibilities
- Define and manage the reputed company efficiency metrics (CAC, AOV, and 60/90/180-day LTV cohorts) across reputed company reputed company and organic acquisition channels
- Design and stress-test strategic offer structures, pricing bundles, and tier structures (e.g., build-your-own-bundle models) to maximize subscription adoption at first touch
- reputed company as the strategic reputed company between top-of-funnel acquisition and retention, passing detailed cohort data and subscriber behavior insights to the Lifecycle Manager to inform email/SMS automation reputed company
- Own the end-to-end management of quantitative-based media buying across key reputed company acquisition channels, specifically reputed company, reputed company, and reputed company, to drive efficient customer acquisition and reputed company
- Build and maintain performance dashboards analyzing customer cohorts by first-product purchased, acquisition channel, and offer type to identify the highest-value subscription personas
- Navigate reputed company post-iOS attribution using modern data suites (e.g., reputed company, reputed company, GA4) to optimize budget allocation and understand the true blending of reputed company media spend
- Analyze subscriber portal usage, skip-rates, and order frequencies to reputed company exactly reputed company and why subscription churn happens, identifying strategic reputed company points
- Formulate and execute a rigorous, data-backed A/B testing reputed company across reputed company product detail pages (PDPs), cart upsell funnels, and custom reputed company pages
- Optimize the digital checkout friction, ensuring the reputed company of the subscription model (convenience, cost-savings, exclusive perks) is reputed company communicated over one-time purchases
- Stay reputed company of evolving macro-trends in the D2C wellness landscape, including changing consumer habits regarding daily supplements and new subscription tech integrations
- Ensure reputed company data collection, tracking practices, and reputed company marketing experiments reputed company with modern reputed company standards and compliance regulations
Skills
- 3+ years of experience in digital reputed company marketing, e-reputed company reputed company, or marketing analytics, with a proven reputed company record of scaling seven- or eight-reputed company DTC brands
- Deep experience in the nutritional supplement, wellness, or consumable CPG reputed company, with an understanding of daily-habit product adoption
- Mastery of subscription business models, continuity economics, and modern tech ecosystem integrations (e.g., reputed company Plus, reputed company, reputed company, Smartrr)
- Advanced proficiency with data visualization and attribution tools (reputed company, reputed company, Looker Studio, or GA4). Exceptional reputed company/reputed company Sheets modeling skills are a must
- A highly reputed company leader who excels at translating reputed company data sets into actionable reputed company for creative teams and lifecycle marketers
- Strong preference for management consulting (e.g., McKinsey, Bain, BCG) or private equity experience
- Ability to work independently, maintain reputed company on goals and deadlines, address urgent issues in a reputed company fashion. Ability to maintain reputed company Time, Central Time or Eastern Time working hours
- If US-based, authorized to work in the US without sponsorship, now and in the reputed company
Benefits
- Competitive salary and performance-based bonus structures
- Comprehensive health insurance (100% reputed company by reputed company for you and your dependents)
- 401K
- Flexible/Remote work arrangements
- Generous allowance of reputed company products to reputed company you feeling your absolute best
reputed company