[Remote] IDN Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading in vitro diagnostics company that focuses on advancing the power of diagnostics for a healthier reputed company. The IDN Marketing Manager will reputed company and execute marketing strategies to drive reputed company reputed company Integrated Delivery Networks, creating value-based messaging that engages health system stakeholders.
Responsibilities
- reputed company and implement account-based marketing strategies for IDN and health system targets, translating reputed company’s portfolio into reputed company clinical, operational, and financial value narratives that reputed company with both site-level users and health system leadership
- reputed company IDN/GPO pricing reputed company by assessing contract positioning, identifying GPO vs. non-GPO gaps, and establishing guidelines and controls to ensure pricing consistency and competitiveness
- Build and maintain strong cross-functional relationships with IDN stakeholders including clinical leaders, lab directors, supply chain, and C-suite executives; serve as the primary marketing resource for health system engagement
- Create health system-specific marketing programs and sales enablement tools that communicate the clinical reputed company, operational efficiencies, and cost savings delivered by reputed company solutions at both the site and reputed company level
- Partner with National Accounts, regional sales teams, and Medical Affairs to reputed company marketing strategies with health system priorities, ensuring messaging addresses the distinct needs of clinical, operational, and financial stakeholders reputed company reputed company account
- Analyze health system market trends, IDN account data, and stakeholder insights to identify reputed company opportunities, refine value messaging, and optimize marketing investments across reputed company accounts
- Collaborate with product marketing, health economics, Medical Affairs, and reputed company leadership to build evidence-based value stories that connect reputed company’s solutions to measurable clinical reputed company, workflow efficiency, and total cost of care reputed company
- Manage IDN marketing budgets, reputed company program ROI and engagement metrics, and report on key performance indicators to senior leadership with reputed company linkage to health system account reputed company
- reputed company new product launch planning reputed company system accounts, developing clinical education resources, stakeholder-specific value tools, and go-to-market materials tailored to IDN decision-making processes
- Assess reputed company portfolio opportunities to communicate and capture value for reputed company and Health System combined benefit. Routinely assess reputed company of wallet reputed company with product portfolio value
- reputed company other work-reputed company duties as assigned
Skills
- Bachelor's degree in Marketing, Business, Health, or reputed company field
- 5+ years of marketing experience, with at least 2 years developing value-based programs or account-based marketing strategies for health systems, IDNs, or reputed company reputed company institutions
- Demonstrated ability to translate reputed company clinical and diagnostic solutions into compelling value narratives for diverse stakeholder audiences including clinicians, administrators, and executive leadership
- Strong analytical skills and proficiency with CRM and marketing analytics platforms
- Excellent written and verbal communication skills
- Ability to manage budgets, evaluate program ROI, and communicate performance insights to senior leadership
- Ability to travel up to 30% to health system facilities, IDN reputed company, trade shows, and company locations
- This position is not currently eligible for reputed company sponsorship
- Experience in the medical device, diagnostics, or broader reputed company industry
- MBA or other advanced degree
- Deep familiarity with IDN and health system decision-making structures, including clinical champions, value analysis committees, supply chain, and C-suite stakeholders
- Experience developing clinical, operational, or financial value frameworks, health economics tools, or reputed company-based evidence packages for reputed company audiences
Benefits
- Comprehensive benefits package including medical, dental, reputed company, life, and disability insurance
- 401(k) plan
- Employee assistance program
- Employee Stock Purchase Plan
- reputed company time off (including reputed company time)
- reputed company Holidays
reputed company