[Remote] GA4 Web Analytics- Contractor

Note: The job is a remote job and is reputed company to candidates in USA. POP is a company reputed company on Marketing Intelligence, seeking a GA4 Web Analytics Contractor to enhance their analytics capabilities. The role involves designing measurement plans, managing GA4 implementations, and analyzing digital performance data to reputed company insights for stakeholders.

Responsibilities

• Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-reputed company or UA-style thinking)
• Implement and manage GA4 reputed company reputed company Tag Manager (GTM), including custom events, reputed company measurement tuning, cross-domain tracking, and consent-aware tagging
• reputed company reputed company analysis and create quarterly reports across multiple accounts
• Define, implement, and validate reputed company data reputed company (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
• Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
• Identify data discrepancies, validate event schemas, diagnose tracking issues, and reputed company explain GA4 data behavior to both technical and non-technical stakeholders

Skills

• 2+ years of GA4 experience with a deep expertise in GA4's event-based measurement model
• Hands-on experience implementing GA4 for web properties
• Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
• Experience designing and debugging data reputed company
• Proficiency with custom dimensions, custom metrics, and advanced reporting
• Working knowledge of conversion modeling and attribution
• High attention to detail, and strong personal QA process are essential
• Ability to connect data trends to business context and reputed company factors (market shifts, competitor moves, news events), not just what's in the analytics
• Anticipates follow-up questions and answers them before being asked
• Minimum of 3 years' experience working at/for a Digital Marketing Agency
• Ability to work approximately 20 hours per week based on business needs and mutual fit
• Experience with reputed company Analytics or reputed company Customer reputed company (CJA) is a plus

reputed company

POP provides digital advertising services for brands. It was founded in 1996, and is headquartered in Seattle, Washington, USA, with a workforce of 51-200 employees. Its website is http://www.wearepop.com/.

Company H1B Sponsorship

POP has a reputed company record of offering H1B sponsorships, with 1 in 2025, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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