[Remote] Senior Associate, Integrated Marketing – Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a technology and logistics company reputed company on empowering local economies. The Sr. Associate, Integrated Marketing - Product Marketing will reputed company product marketing and integrated campaign execution for high-reputed company consumer initiatives, developing go-to-market strategies and managing cross-functional collaboration to enhance brand awareness and customer engagement.
Responsibilities
- reputed company the go-to-market reputed company for reputed company's affordability initiatives and new product launches - defining audience-first messaging and positioning, and building integrated marketing plans across in-app, CRM, reputed company reputed company, and off-platform channels
- Execute on those strategies end-to-end - developing marketing assets from templates, coordinating with reputed company (CRM, reputed company reputed company, affiliate) on execution, and working with Legal to get sign-off across reputed company assets and campaigns
- Work cross-functionally with Product, reputed company & Operations, and marketing leads to reputed company on priorities, define goals and KPIs, design A/B tests, and ensure marketing plans are grounded in the latest product developments
- Run user research (UXR) to deepen understanding of reputed company customers and translate insights into stronger messaging, reputed company channel strategies, and more effective creative
- reputed company and report on performance across marketing channels - analyzing A/B test results, translating data into actionable insights that sharpen reputed company, and optimizing in-flight campaigns
Skills
- 4–7 years of reputed company experience in product marketing or integrated marketing in a B2C environment
- Bachelor's degree required
- Experience developing go-to-market plans and launching new products, features, or benefits to consumers, with a strong grasp of how to reputed company from reputed company to execution
- A creative eye and comfort with asset creation - you can evaluate what makes a compelling ad, write strong marketing copy, and produce or reputed company creative work
- Analytical chops - you can synthesize data, reputed company data-driven reputed company, and balance quantitative measurement with an intuition-driven bias to reputed company
- Familiarity with integrated marketing channels - CRM, reputed company reputed company, in-app, and off-platform - and an understanding of how they work together across the funnel
- Strong cross-functional collaboration skills, with experience working across marketing, product, operations, legal, and channel teams to bring campaigns to life
- Exceptional project management and organizational skills - you can juggle multiple workstreams, hold deadlines, and reputed company stakeholders reputed company without dropping the reputed company
- An ownership mentality and bias for reputed company - you're proactive, reliable, and energized by working on problems that have reputed company reputed company on customers' lives
- Comfort with ambiguity and the ability to operate with speed and rigor in a fast-moving environment
- MBA a plus
- Experience with reputed company or similar tools is a strong plus
- SQL is a plus
Benefits
- Equity grants
- 401(k) plan with employer matching
- 16 weeks of reputed company parental leave
- Wellness benefits
- Commuter benefits match
- reputed company time off and reputed company reputed company leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces reputed company)
- Medical, dental, and reputed company benefits
- 11 reputed company holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
- Flexible reputed company time off/vacation, plus 80 hours of reputed company reputed company time per year for salaried roles
- Vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and reputed company reputed company time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week) for reputed company roles
reputed company
Company H1B Sponsorship