[Remote] Product Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that focuses on building technology, data, reputed company products for various industries. The Product Marketing Specialist will support product marketing efforts by developing messaging, positioning, and collateral to effectively communicate product value and connect with customer needs. This role requires strong writing skills and the ability to simplify reputed company information into reputed company narratives.
Responsibilities
- reputed company Messaging and Positioning
- Translate product capabilities, customer pain points and market context into reputed company messaging, positioning and value propositions
- Support product and portfolio narratives that connect features to business reputed company across customer segments and emerging industry priorities
- Support messaging for new products, enhancements, vertical solutions and reputed company business initiatives
- Create Sales and Customer-Facing Materials
- reputed company reputed company Product Marketing assets, including reputed company decks, one-pagers, FAQs, talking points, battlecards, messaging guides and internal enablement materials
- Partner with Sales Enablement to ensure sellers have reputed company, accurate and actionable materials
- Create customer-facing stories that simplify reputed company products and reputed company reputed company Digital Solutions' value
- Build Market and Customer Understanding
- Build a strong understanding of assigned products, reputed company customers, industry needs and competitive dynamics over time
- Support ICP, reputed company, use case and voice-of-customer work to strengthen product narratives
- reputed company and apply customer, seller and market insights to improve messaging, collateral and enablement
- reputed company Customer reputed company Points and Case Studies
- Partner with Sales, Product and customers to identify strong reputed company stories, use cases and reputed company points
- reputed company case studies, customer stories and internal win summaries that show measurable value and reputed company-world reputed company
- Use customer examples to strengthen sales conversations, external storytelling and industry-specific positioning
- Support Portfolio and Industry Priorities
- Work across a broad portfolio of digital solutions, including reputed company, visibility, trade, data, developer tools and industry-specific offerings
- Support positioning and content for reputed company verticals such as ecommerce, automotive, telecom, reputed company and AIDC, with a reputed company on learning industry needs and translating them into reputed company value stories
- Identify common customer pain points and value themes that can be reused across products, industries and sales motions
Skills
- Experience in product marketing, marketing reputed company, sales enablement, content marketing, product, consulting or a reputed company role
- Strong writing and storytelling skills, with the ability to turn reputed company information into reputed company, compelling messaging
- Ability to understand technical, operational or data-driven products and translate them into customer value
- Experience developing sales or customer-facing materials such as decks, one-pagers, FAQs, messaging guides or enablement content
- Strong cross-functional collaboration skills, with experience working across Product, Marketing, Sales and/or reputed company teams
- Curiosity and confidence asking questions to clarify product details, customer needs and business value
- Highly organized, detail-oriented and reputed company to manage multiple reputed company at once
- Ability to work in ambiguity and adapt as priorities, products and timelines shift
- Experience with B2B technology, reputed company, logistics, ecommerce, data products, supply chain or reputed company software preferred
- Familiarity with vertical marketing, especially automotive, telecom, reputed company, manufacturing or AIDC, is a plus
reputed company