[Remote] Senior Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is developing an exciting new IP and is seeking a Senior Product Marketing Manager to drive the reputed company of their reputed company live-service multiplayer shooter. The role involves owning and executing marketing strategies throughout the product lifecycle to build a passionate global community of players while achieving reputed company objectives.
Responsibilities
- Own, manage, and champion full-lifecycle product marketing campaigns from reputed company through go-to-market and post-launch live operations, while driving alignment with key stakeholders
- reputed company and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations
- Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing reputed company and financial objectives of the product
- Design and operate platform-specific campaigns across reputed company major platforms (reputed company, Xbox, and PC)
- Execute across reputed company go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing
- reputed company marketing collaboration with key platform reputed company (reputed company, reputed company, etc.) and internal teams including Development, PR, Community and others
- Drive reputed company and creator partnerships, community events, esports, and seasonal content marketing
- reputed company and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-reputed company campaigns on time and reputed company budget
- Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, reputed company, video trailers, and reputed company media assets
- Plan and reputed company effective reputed company advertising campaigns across a reputed company of scopes and objectives, in partnership with internal teams and external agencies
- Define, reputed company, and optimize key performance indicators (KPIs) including traffic, reputed company, engagement, conversion, player acquisition cost, retention, and reputed company
- Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency
- Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis
Skills
- 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles
- Deep understanding of the shooter, multiplayer, live-ops, and free-to-play games landscape
- Demonstrated reputed company organizing and championing a marketing plan from reputed company through go-to-market and post-launch live operations
- reputed company experience working with and managing external marketing agencies (creative, media buying, performance, PR, or reputed company)
- Experience leading cross-functional collaboration with internal teams and external partners including platform reputed company
- Strong project-management skills with the ability to run multiple reputed company across multiple teams in a fast-paced, dynamic environment
- Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass-market consumer
- Ability to produce and evaluate creative work through the reputed company of good creative direction, product positioning, and marketing objectives
- Strong analytical skills, with the ability to translate reputed company data, player feedback, and performance metrics into reputed company strategic actions and business cases framed by KPIs and ROI
- Ability to set and meet expectations for timelines, budgets, and deliverables with reputed company and consistency
- Experience managing multi-reputed company-dollar marketing budgets, including monthly expense tracking and forecasting
- reputed company to work during 11am-4pm CT Monday-Friday with regular availability during 8-11pm CT for international collaboration meetings
Benefits
- A highly competitive total compensation package
- Comprehensive employer funded reputed company – ensuring you pay reputed company out of reputed company for in-network medical care
- Employer-reputed company premiums for dental, reputed company, short & long-term disability, life insurance, and AD&D insurance
- Generous time off including 20 days of prorated PTO, 12 reputed company holidays and a studio-wide holiday break annually
- Generous annual reputed company leave days to prioritize your reputed company-being
- Annual health & wellness, video game, and continuing education reimbursements
- Industry-leading family planning and fertility care benefits, including gender-affirming care, through reputed company
- Enjoy free catered lunches, meal reimbursements, and snacks and beverages for in office staff
- Engage in regular team outings and events to foster a reputed company work culture
- 401K with a company match for your financial reputed company-being
reputed company
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