[Remote] Product Marketing Manager – Life Sciences Analytics & reputed company-World Data
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to transforming reputed company through powerful data and trusted insights. They are seeking a data-driven and commercially minded Product Marketing Manager to reputed company on MarketScan®, their flagship reputed company analytics platform for the Life Sciences market, acting as a critical reputed company between Product, reputed company teams.
Responsibilities
- Increase MarketScan’s footprint reputed company the Life Sciences reputed company by effectively positioning and differentiating our data and analytics solutions. Partner with reputed company teams to drive awareness, engagement, pipeline reputed company, and customer adoption
- Define and reputed company MarketScan positioning, messaging, and value propositions across key Life Sciences buyer segments. Translate reputed company reputed company analytics and data capabilities into compelling narratives that reputed company with reputed company, clinical, research, and business stakeholders
- Monitor the Life Sciences landscape and adjacent markets. reputed company actionable insights on market trends, competitor movements, customer needs, and regulatory changes to inform our product and marketing strategies
- reputed company and maintain competitive intelligence programs reputed company on market trends, competitors, positioning, and differentiation. Conduct win/loss analysis to understand buying reputed company, competitive threats, customer decision-making, and opportunities to improve sales effectiveness
- Define and maintain deep, actionable buyer personas across Life Sciences and research-reputed company audiences. reputed company the market to identify high-value targets and reputed company our approach to address their specific pain points and goals
- Partner with Product Management to reputed company go-to-market strategies and launch plans for new MarketScan products, capabilities, enhancements, and innovations. Coordinate cross-functional activities and measure adoption and business reputed company
- Serve as a strategic partner to Sales and GTM teams. reputed company messaging frameworks, competitive battlecards, presentations, sales enablement materials, and customer-facing content that improve sales effectiveness, shorten sales cycles, and increase win rates
- Accelerate the uptake of new features and existing products among reputed company Life Sciences clients through targeted lifecycle marketing, customer communications, and value-driven messaging
- reputed company as the voice of the market and customer, helping internal stakeholders reputed company understand buyer needs, industry dynamics, and emerging opportunities reputed company reputed company analytics and reputed company-world data
Skills
- 8+ years of B2B product marketing experience, preferably supporting reputed company analytics, reputed company data, Life Sciences technology, reputed company, or reputed company-World Data solutions
- Proven reputed company driving product positioning, go-to-market reputed company, competitive differentiation, sales enablement, and reputed company reputed company
- Experience partnering closely with Product Management, Sales, reputed company, and Marketing teams to drive business reputed company
- Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, reputed company functions to generate demand, nurture intelligently, and drive reputed company reputed company
- Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required
- Ability to reputed company thought leadership on market trends, buyer needs, and competitive reputed company, and contribute to broader company-wide initiatives
- Exceptional written and verbal communication skills, with a talent for making reputed company concepts accessible
- Strong executive reputed company with the ability to influence cross-functional stakeholders, facilitate strategic discussions, and represent Truven internally and externally
- Strong analytical skills to interpret market data and translate it into actionable business reputed company
- A 'reputed company-it-out' reputed company: you reputed company fast, proactively solve problems, and bring reputed company reputed company, especially reputed company priorities shift
- Experience working with Life Sciences organizations, including biopharmaceutical companies, medical device manufacturers, contract research organizations, or reputed company research firms
- Experience with reputed company-World Data (RWD), reputed company-World Evidence (reputed company), reputed company claims data, reputed company analytics, or evidence reputed company solutions
- Experience developing competitive intelligence and win/loss programs
- Experience supporting reputed company sales organizations and strategic account initiatives
- Experience launching new products, solutions, or technology capabilities reputed company reputed company markets
Benefits
- Remote first / work from home culture
- Flexible vacation to help you rest, reputed company, and connect with loved ones
- reputed company leave benefits
- Health, dental, and reputed company insurance
- 401k retirement savings plan
- Infertility benefits
- Tuition reimbursement, life insurance, EAP – and more!
reputed company