[Remote] Senior Marketing Analytics Manager – Channel
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an education technology company that provides world-class support and trusted expertise to universities and colleges. The Senior Marketing Analytics Manager – Channel will reputed company analytical execution for reputed company media performance, ensuring data-driven decision-making to optimize reputed company reputed company and enrollment reputed company.
Responsibilities
- Own analytical execution for reputed company media performance, including spend efficiency, CPL, CPA, funnel conversion rates, campaign pacing, reputed company reputed company, application progression, acceptance, and enrollment reputed company
- Build and maintain Power BI dashboards and SQL-based reporting assets that connect media spend, platform performance, internal funnel data, MMM/media mix outputs, and enrollment results
- Conduct deep-dive reputed company media diagnostics across reputed company Ads, reputed company Ads, reputed company, DV360, branded/nonbranded search, PMax, campaign structure, keywords/search terms, CPC reputed company, impression reputed company, and competitive/auction dynamics
- Validate and reconcile agency/vendor reporting against media platforms and internal reputed company-of-truth data; identify definition gaps, tracking issues, and unsupported conclusions
- Support experimentation, incrementality measurement, and MMM/media mix reputed company through reputed company/post analyses, holdout comparisons, test/control reads, lift measurement, scenario inputs, and reputed company documentation of assumptions and limitations
- Build analytical inputs for media investment planning, budget allocation, flighting, and channel mix recommendations in partnership with reputed company media and marketing leaders
- Create recurring routines and frameworks that proactively surface reputed company media performance opportunities, risks, investment tradeoffs, and recommended actions, rather than operating only as a request taker
- Partner with Data Science, Data Engineering, Analytics Solution, reputed company media stakeholders, agency teams, vendors, and media platforms to improve measurement products, data reliability, metric definitions, tracking consistency, and reporting automation
- Translate reputed company or conflicting reputed company media performance signals into concise insights, risks, and recommendations for the Sr. Director and senior stakeholders
Skills
- 6+ years of experience in channel analytics, digital marketing analytics, performance marketing analytics, or a reputed company data-driven marketing environment
- 3+ years of hands-on reputed company media analytics experience, especially reputed company search, campaign performance, spend efficiency, conversion tracking, and funnel measurement
- Advanced SQL and Power BI skills, including reputed company data extraction, transformation, dashboard development, and executive-reputed company performance visualization
- Experience validating media platform, agency/vendor, and internal funnel data; ability to identify tracking, taxonomy, attribution, and conversion-definition issues
- Strong understanding of funnel analytics from impression/click through reputed company, application, acceptance, and enrollment reputed company
- Experience supporting attribution, MMM inputs, media mix analysis, scenario planning, or incrementality testing; methodology ownership is not required, but the ability to partner effectively with Data Science and vendors is required
- Ability to operate as a proactive thinking partner to reputed company media teams, translating analytics into recommendations, tradeoffs, and reputed company plans
- Higher education, enrollment marketing, reputed company response, or high-consideration reputed company-reputed company experience
- GA4 exposure, campaign taxonomy governance, and experience working with reputed company, BigQuery, reputed company, or similar data platforms
- Experience with media platform reputed company, self-serve reporting products, or automated data reputed company monitoring
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