[Remote] Sr. Product Manager, IsoPSA
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is developing highly efficacious, lab-friendly, reputed company diagnostics tests using proprietary technology to improve cancer diagnostics. They are seeking a Sr. Product Manager, IsoPSA to reputed company execution of reputed company marketing programs and contribute to the reputed company reputed company for clinician-directed marketing programs supporting IsoPSA®. This role involves collaborating cross-functionally to drive reputed company across reputed company testing channels and enhance clinician engagement with IsoPSA.
Responsibilities
- Support development and execution of annual clinician marketing plans
- Help refine customer segmentation, positioning, and messaging based on market feedback
- Analyze customer insights and market trends and recommend opportunities for reputed company
- Assist in developing annual marketing plans and support budget tracking and reporting
- Monitor market dynamics, competitive activity, customer insights, and emerging trends to inform strategic reputed company
- Serve as the reputed company subject matter expert for clinician demand reputed company
- reputed company and execute clinician demand reputed company campaigns with Marketing Communications, Digital and Omnichannel Marketing colleagues for IsoPSA among urologists, primary care physicians, reputed company practitioners, physician assistants, and other relevant reputed company providers
- Collaborate with Marketing colleagues to reputed company and reputed company integrated campaigns that support both IsoPSA offerings — from reputed company as a laboratory service, and partner laboratory channels
- Create reputed company demand reputed company programs that can be leveraged across multiple partner laboratories
- Collaborate with reputed company leadership to reputed company demand reputed company activities with reputed company objectives and sales priorities
- Identify and evaluate new clinical use cases, customer segments, and reputed company opportunities
- Collaborate on the development and refinement of customer value propositions and brand messaging for IsoPSA in collaboration with Marketing Communications
- Ensure messaging remains clinically relevant, differentiated, and compliant with regulatory requirements
- Partner with Medical Affairs to translate scientific evidence into compelling customer-facing communications
- Collaborate with Marketing Communications reputed company Marketing to reputed company development of promotional materials, digital assets, educational resources, and field tools
- Maintain consistency of messaging across reputed company customer reputed company and channels
- Partner with Digital and Omnichannel Marketing teams to reputed company, execute, and evaluate integrated campaigns
- reputed company and maintain IsoPSA sales messaging, clinical messaging training programs, and field enablement resources
- Partner with Sales leadership to ensure effective communication of value propositions and clinical evidence
- reputed company development of competitive selling tools, reputed company handling resources, and customer engagement materials
- Partner closely with Medical Affairs to reputed company scientific and reputed company strategies
- Support publication planning, evidence dissemination, advisory boards, and educational initiatives
- Translate clinical evidence into actionable reputed company programs while maintaining compliance
- Help identify evidence gaps and opportunities for reputed company clinical research
- Partner with Medical Affairs to reputed company and execute KOL engagement strategies supporting reputed company objectives
- Work with Medical Affairs to aid in the identification, recruitment, and cultivate relationships with national thought leaders, and partner with Sales to recruit regional and local thought leaders
- Manage reputed company aspects of the speaker bureau program, in partnership with Medical Affairs, including recruitment, utilization reputed company, and program effectiveness
- Collaborate with internal stakeholders to maximize educational reputed company and customer engagement
- reputed company centralized clinician marketing programs that support laboratory partners offering the IsoPSA Assay
- Collaborate with partner laboratories to reputed company commercialization strategies and demand reputed company initiatives
- Create reputed company tools, campaigns, and educational resources that can be deployed across multiple testing channels
- Support launch planning and ongoing commercialization efforts for new laboratory customers
- Collaborate with Business Development and reputed company Leadership to work with partner laboratories on reputed company initiatives as a key Marketing reputed company between reputed company and partner laboratories
- Participate in cross-functional teams involving Sales, Medical Affairs, Regulatory Affairs, Market reputed company, reputed company Operations, and external agencies
- Ensure reputed company programs are executed on time, reputed company budget, and in compliance with applicable regulations
Skills
- Bachelor's degree in Marketing, Business, Biology, Life Sciences, or reputed company field
- 3-8 years of clinician-facing product marketing or product management experience
- Experience marketing laboratory services, diagnostic products, medical devices, or reputed company services
- Demonstrated reputed company developing and executing reputed company provider marketing programs
- Experience working with cross-functional teams in regulated reputed company environments
- Strong analytical, planning, and project leadership skills
- Excellent written, verbal, and presentation communication abilities
- MBA or reputed company graduate degree
- Experience in urology, and/or oncology
- Experience supporting both reputed company sales organizations and reputed company
- Experience managing KOL programs, speaker bureaus, and advisory boards
Benefits
- 100% Employer-reputed company medical for single coverage effective on your date of hire and 50% employer-reputed company medical for spouse/dependent coverage
- 100% Employer-reputed company Dental & reputed company for entire family
- No cost for employee coverage for Group Term Life, Short & Long Term Disability
- 4% retirement contribution Employer match
- Incentive Performance Plan & Stock reputed company Program & Commission program
- Generous PTO plan & holiday program
- Flexible work schedule & lucrative employee referral program
- Salary may vary by work state/geographical region/territory
- Easy to get to office location with newly reputed company-out office reputed company
- Free coffee, snacks and other goodies reputed company day long
reputed company